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EN
The article is focused on a  function of the mass media that stems from the tacit rule that “bad news make good news”. This refers to emphatic coverage of negative events, facts, processes and media violence, which instill fear, insecurity, anxiety, tension in the audience.No mass media make an exception to this trend. One can watch, hear or read coverage such as: “The end of the world has been postponed”, “The flue epidemic this year is expected to be much bigger and worse”, etc.Negative coverage instilling fear and insecurity refers above all to various forms of violence: killings, beatings, psychological harassment, sexual harassment. Fear and insecurity are also engendered by coverage of drug abuse, alcohol abuse, traffic accidents, disasters, failures, abuses related to product quality, prices, expiry dates, financial or document crimes, etc.A  content analysis study of central evening news broadcasts on three of the most widely watched Bulgarian television stations, conducted under the author’s leadership in 2011 and 2012 is used for developing the fear maintenance hypothesis.Most generally, the similarities between the two set of data are the following:– the media inspire fear, anxiety of various kinds, and the feeling that the problems are unsolvable;– violence in the media is shown daily and holds a  relatively high share of the coverage;– the media predominantly inspire pessimism.The author’s thesis is that the mass media maintain people’s fears and anxiety; this is more than a  hypothetic construct. It would be appropriate to designate this as the fear maintenance theory, and place it alongside the theory of cultivation (G. Gerbner), the social learning theory (A. Bandura), etc.
PL
Artykuł nie zawiera abstraktu w języku polskim
EN
Populism as a political position and rhetorical style is nowadays an object of comprehensive research and multi-faceted social discussions. The strong critical attitude of populists towards the status quo, towards what they regard as the chimera of democracy, is generally intertwined with the function of the media as a corrective factor with regard to government authorities. The development of mankind in the present is characterized by transformation trends in technological, economic, and social spheres. These trends impact the political environment as well. The challenges of the economic crisis, as well as the migration processes are strengthening the position of euro-skeptics and revitalize the development of populism. The present text is focused on the developments of political populism in Bulgaria. The political environment in the country is characterized by almost permanent merge of political entities, which gradually escalates the use of populist approaches, styles and rhetoric. Research attention to this political phenomenon is determined by the success of some newly formed populist parties during the new century, gradually winning considerable numbers of seats in the parliament. The use of populist phraseology is evident among all political parties in the country, whether left- or right-oriented. Bulgarian political actors of a populist trend – including political leaders and parties – have mixed, oftentimes changing, characteristics. this populist phraseology is transmitted to audiences mainly through the media. It has to be noted that the dynamics of the pre-election campaigns during the period of democratization since 1989 has been developing alongside demonopolization, liberalization and transformation of the media system. Deregulation of the radio and TV broadcasting sector dragged on, giving way to the development of two mutually bound processes – politicization of the media and mediatization of politics. The paper is structured in three methodologically interconnected parts, presenting: an overview of the process of politicization of the media and mediatization of politics in Bulgaria; an analysis of the political populist trends in the country; a discussion on the connections between populism and the media.
EN
Populism as a political position and rhetorical style is nowadays an object of comprehensive research and multi-faceted social discussions. The strong critical attitude of populists towards the status quo, towards what they regard as the chimera of democracy, is generally intertwined with the function of the media as a corrective factor with regard to government authorities. The development of mankind in the present is characterized by transformation trends in technological, economic, and social spheres. These trends impact the political environment as well. The challenges of the economic crisis, as well as the migration processes are strengthening the position of euro-skeptics and revitalize the development of populism. The present text is focused on the developments of political populism in Bulgaria. The political environment in the country is characterized by almost permanent merge of political entities, which gradually escalates the use of populist approaches, styles and rhetoric. Research attention to this political phenomenon is determined by the success of some newly formed populist parties during the new century, gradually winning considerable numbers of seats in the parliament. The use of populist phraseology is evident among all political parties in the country, whether left- or right-oriented. Bulgarian political actors of a populist trend – including political leaders and parties – have mixed, oftentimes changing, characteristics. this populist phraseology is transmitted to audiences mainly through the media. It has to be noted that the dynamics of the pre-election campaigns during the period of democratization since 1989 has been developing alongside demonopolization, liberalization and transformation of the media system. Deregulation of the radio and TV broadcasting sector dragged on, giving way to the development of two mutually bound processes – politicization of the media and mediatization of politics. The paper is structured in three methodologically interconnected parts, presenting: an overview of the process of politicization of the media and mediatization of politics in Bulgaria; an analysis of the political populist trends in the country; a discussion on the connections between populism and the media.
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