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EN
The article aims at drawing parallels between the Holocaust and the consumer society through the phenomenon of adiaphorization. To Bauman, the historical event of the Holocaust is of utmost importance to humanity, especially for tackling the problems of morality, moral indifference – in other words adiaphorization – and society. However, Bauman’s social theory contains distinct elements of Emanuel Levinas’s conception of morality and embraces a notion of adiaphorization as a feature of social organization as such – independently of shifting cultural contents. When analysing the society of consumers that is found in the times of globalization and individualization – i. e., liquid modernity – Bauman finds that its cultural tendencies to efface the face dehumanize and treat other people as means towards ends – in other words, placing the Other outside of one’s moral horizon – are similar to those that were used when extinguishing people’s lives in Nazi concentration camps. Both the Holocaust as an epitome of adiaphorization in solid modernity and consumerism as an epitome of adiaphorization in liquid modernity are treated in Bauman’s works as the most conspicuous cultural cases of adiaphorization. However, a shift in method when theorizing on the consumer society after the liquid turn allows additional aspects in his theory of the Holocaust before the liquid turn to be noticed. Due to that, it is argued in the article that “adiaphorization” might be explained as not only “moral indifference”, but also “epistemic indifference”, and that within conception of the Holocaust Bauman engages in efforts to affect his readers by awakening their morality, as “humanization through metaphors” helps him step over the boundary between theory and practice when he engages in “liquid sociology”.
EN
This article examines the works of two social critics – Paulo Freire and Zygmunt Bauman – with regard to the idea of education as a cause of dehumanization and/or humanization. The key terms and ideas the authors use in their critique of dehumanization within social relations are compared: Freire’s concept of banking model of pedagogy is analysed in contrast to Bauman’s philosopheme of adiaphorization. With both similar and very different understandings of what it means to be human, the two authors search for alternatives to the status quo and to power relations of human subjects being treated as objects – be it, in Freire’s case, the oppressed in the 20th century Brazil or, in Bauman’s case, the Holocaust victims in the 20th century and persons in the contemporary 21st century consumer society. The article aims at founding the thesis that both authors promote humanization, although in different ways, and that Bauman’s humanization through metaphors is in times of liquid modernity a contemporary form of Freire’s modern critical pedagogy. The article also aims to generally present Bauman’s conception of education as the author so far has been much less introduced in educational sciences than Freire is, and a comparison of their education philosophies reveals how modern and postmodern principles of the two theories and their practical implications complement one another and engage in a possibility for a creative dialogue.
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