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Grupy strategiczne sieci sklepów detalicznych w Polsce

100%
Reysowski M.
International Business and Global Economy
|
2014
|
vol. Volume 33
609–622
EN
The main goal of this paper was to identify the strategy of chains of large scale retail outlets selling FMCGand to classify the main strategic groups in this sector in Poland. The first stage of the study was based on secondary sources. In total thirty in-depth interviews with managers representing the sector ofFMCGretailers were the main source of information describing companies operating on this market. Identified strategic groups are generally similar to these classified in countries of Western Europe, but some differences appear. Members of various groups representing clearly defined formats, for example supermarkets, differ sometimes remarkably. The main elements of differentiation are the product range and the sales area.
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FOOD RETAILING TRANSFORMATION IN POLAND IN YEARS 1990-2006

100%
Reysowski M.
International Journal of Emerging and Transition Economies (IJETE)
|
2008
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vol. 1
|
issue ISSUE1
77-91
EN
In the nineties of the 20th c. key changes took place in the distribution of fast moving consumer goods (FMCG) in Poland. There was a sharp rise in the number of retail outlets, including grocery stores. Completely new food distribution channels appeared in Polish realities. Among them hypermarkets and discount stores are to be named. These two formats of shops, controlled by foreign chains, have completely changed the image of FMCG distribution in Poland. Supermarkets have also built up their position. It is the only format included in modern distribution channel, where the domestic capital holds a fairly strong position. Despite the lowering significance of the so-called traditional distribution channel of food, its share still exceeds 50%. It is an exceptional phenomenon not only in the developed West European states but also in the majority of Central European countries.
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