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PL
Celem artykułu jest przedstawienie wyników badań dotyczących zależności między stopniem (szerokością i głębokością) zastosowania outsourcingu a zakresem zmian w propozycji wartości w modelach biznesu polskich przedsiębiorstw. Badanie przeprowadzono na próbie 281 podmiotów, jako główne narzędzie badawcze wykorzystano kwestionariusz ankiety. W próbie głębokość outsourcingu była silniej skorelowana ze zmianami w propozycji wartości niż szerokość outsourcingu przy niskim poziomie korelacji między większością badanych zmiennych. Wyniki badań wskazują jednak na istotne różnice w znaczeniu outsourcingu dla zmian w propozycji wartości w podmiotach różnej wielkości, co może świadczyć o odmiennych: przesłankach, znaczeniu oraz sposobie wykorzystania tej metody zarządzania w małych, średnich i dużych przedsiębiorstwach.
EN
The aim of the article is to present the results of research on the relationship between the degree (width and depth) of outsourcing and the scope of changes in the value proposition in business models of Polish companies. The study was conducted on a sample of 281 enterprises, a survey questionnaire was used as the main research tool. In the sample, the depth of outsourcing was more strongly correlated with changes in the value proposition than the width of outsourcing, with a low level of correlation between the variables studied. However, the research results indicate significant differences in the importance of outsourcing for changes in value proposition in entities of different sizes, which may indicate a different meaning, reasons and the method of using this management method.
EN
The aim of the article is to present the concept of business model (based on A. Osterwalder’s business model framework) as an outsourcing project planning and description tool in Electrolux Poland Ltd. The article opens with a synthetic overview of the business model proposed by A. Osterwalder as well as justification for the selection of this particular concept as a tool for project planning and description. Next, the company`s outsourcing projects are briefly presented. The paper closes the description of the business model as a tool of the project management in Electrolux Poland Ltd. The case shows the potential of this Business Model Canvas in the management of not only the company as a whole (level of ownership and board of directors), but also project management within the organization. It proves that the concept can be very useful in particular in the planning stage of the project; it also serves more precise (more understandable, coherent) project description.
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