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Vybrané aspekty manažmentu spotrebiteľského správania sa generácie Y vo vzťahu k reklame

100%
Baláž I.
Prosopon. Europejskie Studia Społeczno-Humanistyczne
|
2012
|
issue 2(4)
135-141
EN
According to the author, the advertising market should respond to the needs of Generation Y. In this article the author has the latest trends in behaviour.
2
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Manažment regulácie a regulačné normy reklamy

100%
Baláž I.
Prosopon. Europejskie Studia Społeczno-Humanistyczne
|
2012
|
issue 1(3)
257-265
EN
In this article the author presents the management regulations and regulatory advertising standards. It is characterized by the development of new technologies in advertising and draws attention to the ethical aspect.
3
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Vybrané teórie a prax reklamných vplyvov

100%
Baláž I.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
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2012
|
issue 2
255-263
EN
The submitted paper allocates to selected theories of advertising impact. It modifies and integrates them into theoretical system and at once allocates to their practical exploitation.
4
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Výskum reklamy prostredníctvom výskumného formátu Anketa AD06

100%
Baláž I.
Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
|
2012
|
issue 1
305-337
EN
Quantitative research based on earlier research format AD06 Survey (Anketa AD06) is focused on in the present paper. In terms of most possible relevancy the research uses a broad respondent sample. The conclusions of the research sketch the problems of advertisement broadcast time, the impact of advertisement on consumer action such as purchase and the problem of advertisement’s impact on the behaviour of consumer in social surrounding. The conclusions also deal with further findings, interpretation and prognosis in areas of purchase behaviour of consumers.
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