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Mentálny „koridor“ mediálnej spoločnos%: fascinácia zábavou

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Pravdová H.

Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica

2012

issue 7

In the paper the author points out current life-style trends, which are largely influenced by the mass media and the entertainment industry. In the course of two centuries, the mass media and the entertainment sector have become important factors in shaping the mentality of post- -modern society. The aim of the article is to analyze the phenomenon of media entertainment which has become an indispensable part of contemporary society’s everyday life. People are fascinated by entertainment because it gives them pleasure, experience, cultural competences but also allows to escape from reality.

Coordinates of Interests of Media, Political Subjects and Recipients

100%

Pravdová H.

Political Preferences

2013

issue 4

169-178

The study primarily deals with the influence of media on perception of political subject agendas by the media audience. It will concentrate on the strategy of political subjects whose utmost objective is to provoke the specific effect – to draw attention of media and recipients and to force them to pay attention to their agendas. It underlines the practices of political subjects in gaining influence on media as well as on the public by offering their own agendas. It also deals with the role and procedures of media in interpreting political scandals and creating atmosphere in the framework of receiving the events by the target audience.

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1 Annales Universitatis Paedagogicae Cracoviensis. Studia Linguistica

1 Political Preferences

2 Pravdová H.

1 2013

1 2012

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Mentálny „koridor“ mediálnej spoločnos%: fascinácia zábavou

Coordinates of Interests of Media, Political Subjects and Recipients