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Humour and enjoyment reducers in cinema and theatre comedy

100%
Sover A.
The European Journal of Humour Research
|
2014
|
vol. 2
|
issue 3
EN
In this research, I am trying to define a new concept which I shall call Enjoyment Reducer, referring to verbal or visual content, incorporated into comic situations, which may offend or disturb the viewer’s enjoyment. There are comic situations that are only partially enjoyable and, at times, even cause embarrassment to the point of adversely affecting our enjoyment. These types of comic situations include what I term Enjoyment Reducers since they operate contrary to the function for which the comic situations were intended, which is to cause the viewer enjoyment. It should be noted that practically every comic situation includes Enjoyment Reducers because they are based on incongruities which disrupt our normal order or values. The fact that we laugh at humorous situations means that their enjoyable effect is stronger than the Enjoyment Reducers’ effect. Additionally, Enjoyment Reducers are both culture-dependent and contingent upon the viewer’s personality traits. Therefore, what one person perceives as an Enjoyment Reducer might be understood differently by another. The research findings reveal various types of Enjoyment Reducers that relate to human values, prohibitions and taboos. In addition, I will refer to another concept that is quite known, Enjoyment Enhancers, which might shed light on the main focus of the present research, which is Enjoyment Reducers. This research focuses mainly on comedy film, although the results are also relevant to theatre and all types of comic shows.
2
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The relation between teaching the Arabic language using humour and reading comprehension at Elementary School in the Arab Sector in Israel

63%
Sover A., Nur El Din G.
The European Journal of Humour Research
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2018
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vol. 6
|
issue 3
EN
This research examines the extent to which the integration of humorous literary texts in teaching the Arabic language affects achievement in reading comprehension among Grade 4 pupils in the Arab sector in Israel. This research is the first one in the field. Research on the integration of humour in the study of Arabic language as first language does not exist so far. There are very few studies dealing with the integration of humour in the learning process of Arabic as a second language (only three were found). Hence, there are no studies dealing with the integration of humour in the educational field in the Israeli Arab sector. The research took place in one school in the Bedouin sector in the South of Israel. It was based on one experimental class and one control class The study examined the level of the pupils’ knowledge in all components of comprehension: explicit and implicit content, interpretation and integration, evaluating texts and drawing conclusions. The experimental classes studied six humorous stories whereas the control classes studied six stories without humour. The results of the experiment show that the achievements of pupils who learned comprehension using humorous stories was much higher than those in the control classes. In addition, a more positive learning environment was reported in the experimental classes.
3
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Humour, food and fashion: The use of humour and food in fashion shows

63%
Sover A., Ben-Meir O.
The European Journal of Humour Research
|
2017
|
vol. 5
|
issue 1
EN
This article is the first study that researches the combination of three components: humour, food and fashion. It is based on an analysis of three unique fashion shows whose designer is the American Jeremy Scott; two under his brand, and the third as an art director for the Italian brand Moschino. The three shows connect these three components, while presenting the culmination of a food-humour theme in contemporary fashion, which had started with Moschino’s brand founder, Franco Moschino, in the nineties. Combining food and fashion is relevant in contemporary culture as it compares consumption of fast food to that of fast fashion. The link between laughter and food is ancient. A few days after birth, there are buds of a smile on a baby’s face, expressing its satisfaction with food. Smiles and even laughter often occur throughout a person’s life in the context of delicious food. The uniqueness of the above-mentioned fashion shows is not humour in itself, but rather its combination with food and fashion, the two seemingly different. The combination of these three components creates a cognitive challenge for the fashion spectators. We thus argue that this threesome constitutes an important, creative breakthrough in fashion. One of humour’s important functions is to challenge social, cultural and aesthetic norms. As thus it has been infiltrated into fashion shows since the 1980s, as a norm-breaker, but also as a marketing strategy. This article discusses the cultural function of food and humour in fashion shows, from a cultural semiotic methodology.
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