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CSR- THE CHALLENGES FACED BY POLISH ENTREPRENEURS (Spoleczna odpowiedzialnosc biznesu - wyzwania stojace przed polskimi przedsiebiorstwami)

100%
Wachowiak P.
e-mentor
|
2011
|
issue 4 (41)
23-28
EN
Enterprises willing to achieve a competitive advantage have to be socially responsible. Thus, Polish entrepreneurs face numerous challenges, which are going to be discussed by the article. Among most significant are: the understanding of the idea of social responsibility, the development of a positive attitude towards actions in that range, engaging in a dialogue with stakeholders, formulating the strategy of social responsibility, appointing the person responsible for realization of this strategy, caring for responsible treatment of employees, and finally, verification of actions connected with this activity and preparing social reports.
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