Search results

1

Hejt internetowy jako narzędzie dekompozycji wizerunku politycznego

100%

Kolczyński M.

Studia Politologiczne

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2017

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vol. 45

128-143

EN

The ways in which the Internet is used in modern electoral campaigns does not diverge from standard actions typical for traditional media, particularly the television. Amorphous space of the Internet creates model-like conditions to implement diverse communication strategies aimed at different target populations, in terms of contents, and the overall way of influencing their views. The article proposes that negative actions on the Internet can be perceived as a creative step up from the previous concepts of influencing the public during political campaigns. Nowadays, these actions include “internet hate”, which complements the traditional methods of exercising the political influence.

2

Strategia wysokiego ryzyka – wyborczy rebranding Jarosława Kaczyńskiego

100%

Kolczyński M.

Studia Politologiczne

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2011

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vol. 19

224-246

EN

The special character of the campaign, which preceded the ‘2010 presidential elections in Poland was a result of extraordinary interesting strategic conceptions, adapted to complex structure of factors determining the course of electoral rivalry, assumed by the subjects of political rivalry. Special attention should be paid to extremely creative as well as burdened with high marketing risk, campaign of Jarosław Kaczyński. The campaign was led against the stereotypical connotations with Prawo i Sprawiedliwość and the actual contestation of basic characteristics of previous PiS leader’s image.

3

Strategic dilemmas of pre election marketing in the age of the mediatisation of politics: The case of the Warsaw referendum of 2013

100%

Kolczyński M.

Studia Politicae Universitatis Silesiensis

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2014

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vol. 13

PL

Abstract: The referendum on the dismissal of the President of Warsaw Hanna Gronkiewicz-Waltz before the end of her term was a part of a series of political events that could affect the power arrangement on the Polish political scene, especially on the market position of the Civic Platform (Platforma Obywatelska) and the Law and Justice (Prawo i Sprawiedliwość) parties. By analysing the actions taken by the main political actors in the pre‑referendum period, two basic issues should be resolved: if political‑market entities actually carry out their long‑term political strategies and whether the adopted strategy translates into a specific and clear marketing concept of pre‑election activities in the prevalent Polish political realm. Regardless, however, of the adopted strategic option, competing political entities should take into account the obvious fact that the mass media are responsible for delimiting the area of political discourse and for defining matters which are a subject thereof.Key words: The Warsaw referendum, mediatisation of politics, political marketing

4

W pułapce politycznej rutyny – reklama polityczna w kampanii parlamentarnej ‘2011

100%

Kolczyński M.

Roczniki Nauk Społecznych

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2012

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vol. 4(40)

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issue 3

33-53

EN

The course of the electoral campaign of 2011 seems to depart from the tested schema of effective political action. Undoubtedly, the way of shaping communication electoral strategies changed – to a greater extent the subjects of political rivalry aimed at the utmost balance of advertising activity (including mainly paid ones) and beyond advertising (free communication activities implemented through the means of mass communication), including also traditional direct activities. Looking for the reasons of such a state of affairs, one may indicate for the most part: the attempt to change the electoral law, undertaken by the Sejm just before the elections (suggesting resignation from television commercials); limitation of the financial means for organization of the campaign and stabilization of the Polish political market (favoring duplication of the tested methods of action).

5

Newralgiczne obszary doradztwa politycznego

100%

Kolczyński M.

Roczniki Nauk Społecznych

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2014

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vol. 6(42)

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issue 1

21-37

EN

The emergence of a new category of political actors - professional consultants or political advisors and the development of political advice industry as well as the wider political or campaign services was caused by the objective requirements of a rational and maximally efficient use of resources (human, financial and technological) that are at the disposal of the various political entities in the campaigns and projects carried out in a complex and turbulent political environment. Also worth considering is that in spite of solutions developed by political practice, political consultants are completely distinct professional group, whose aim is to assist in the effective and compliant way with industry rules of political organization management during all activities carried out on the political market. A special role is dedicated to consultants participating in the process of acquiring, processing and distribution of information (for research and media-communication consultants).

PL

Pojawienie się nowej kategorii graczy na scenie politycznej, tj. zawodowych konsultantów/doradców politycznych, oraz rozwój zjawiska profesjonalnego doradztwa politycznego czy też szerzej, branży usług w zakresie kampanii politycznych ma swoje podłoże w obiektywnych wymogach racjonalnego, maksymalnie efektywnego wykorzystania zasobów (ludzkich, finansowych i technicznych), które pozostają w dyspozycji wielorakich organizacji politycznych w trakcie prowadzenia przez nie projektów kampanii politycznych w złożonym i niestabilnym środowisku politycznym. Wartym uwagi jest także fakt, iż pomimo rozwiązań przyjętych w dotychczasowej praktyce politycznej, doradcy polityczni przekształcili się w odrębną grupę zawodową, której celem jest niesienie pomocy we wszystkich działaniach realizowanych na rynku politycznym w sposób efektywny i zgodny z regułami zarządzania organizacjami politycznymi. Specjalną rolę pełnią ci konsultanci, którzy uczestniczą w procesie pozyskiwania, przetwarzania i dystrybucji informacji (czyli konsultanci w zakresie zarządzania wiedzą i komunikacją medialną)

6

War and Peace Journalism in the Coverage of the 2020 US Presidential Election

63%

Norström R., Kolczyński M.

Athenaeum. Polskie Studia Politologiczne

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2021

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vol. 72

52-64

PL

Celem niniejszego artykułu jest empiryczne sprawdzenie przydatności modelu dziennikarstwa pokojowego i wojennego Galtunga w analizie relacjonowania amerykańskich wyborów prezydenckich z 2020 roku przez polskie telewizyjne programy informacyjne. Praca ma również na celu zbadanie, czy w relacjonowaniu wyborów mogą być stosowane mechanizmy podobne do tych wykorzystywanych przy relacjach wojennych. W artykule badamy, za pomocą jakiej perspektywy – dziennikarstwa pokojowego czy dziennikarstwa wojennego – były relacjonowane wybory i jakich specyficznych mechanizmów z tych modeli użyto. Dyskutujemy również, czy na perspektywę relacjonowania wydarzenia przez pryzmat dziennikarstwa wojennego lub dziennikarstwa pokojowego wpłynęła polaryzacja i polityczna przynależność polskich mediów i jak te czynniki warunkowały sposób ukazywania kandydatów na prezydenta USA.

EN

This paper aims at empirically testing the usefulness of Galtung’s model of peace and war journalism in the analysis of the coverage of the 2020 US presidential election by Polish television news programs. The work also aims to investigate whether similar mechanisms can be used in the coverage of elections as in the coverage of wars. We explore through what perspective – peace or war journalism – the election was covered and what specific mechanisms of these models were used. We also discuss whether the war journalism or peace journalism coverage perspective of the event was influenced by polarization and the political affiliation of the Polish media and how these factors influenced the way the US presidential candidates were presented.

7

Marketyzacja w wersji soft. Ewolucja audiowizualnej reklamy politycznej w polskich kampaniach parlamentarnych 2005–2019

63%

Mazur M., Kolczyński M.

Athenaeum. Polskie Studia Politologiczne

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2023

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vol. 77

193-209

PL

W artykule omówiony został problem ewolucji audiowizualnej reklamy politycznej w polskich kampaniach parlamentarnych w latach 2005–2019 pod kątem występowania kwestii programowych, personalizacji scentralizowanej oraz funkcji retorycznych spotów. Z analizy zawartości spotów wyborczych wynika dość niezmienny w kolejnych kampaniach, właściwy dla wszystkich partii (niezależnie od ich wielkości), marketingowy standard ofert wyborczych, wyrażający próbę łączenia wrażliwości na ważne dla wyborców potrzeby z rozbudowaną warstwą symboliczną, angażującą odbiorcę emocjonalnie w celach wizerunkowych. W większości spotów przeważa nacisk na korzyści psychologiczne i społeczne kosztem korzyści funkcjonalnych (ekonomicznych). Zmiana w kampaniach dotyczy jedynie wzrostu znaczenia pojawiających się w nich apeli atakujących przeciwników politycznych. Ich rola pozostaje jednak drugorzędna, niezależnie od pozycji partii na rynku politycznym.

EN

The article discusses the problem of the evolution of audiovisual political advertising in Polish parliamentary campaigns in the years 2005–2019, taking a closer look at the presentation of programmatic issues, centralized personalization, and the rhetorical functions of spots. The content analysis of the election spots results in a fairly unchanged marketing standard of election offers, appropriate for all parties (regardless of their size), expressing an attempt to combine sensitivity to important voters’ needs with an extensive symbolic layer, emotionally engaging for image purposes. In most spots, the emphasis on psychological and social benefits at the expense of functional (economic) benefits prevails. The change in campaigns concerns only the increase in the importance of appeals attacking political opponents. However, their role remains secondary, regardless of the party’s position on the political market.

8

Samorządność a przynależność partyjna

63%

Kolczyński M., Faracik-Nowak M.

Political Preferences

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2013

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issue 7

81-91

EN

The main aim of this article is to identify current issues in the field of local government in Poland, especially the local political elites in the context of their political affiliation. The decentralization process and the gradual transfer of the responsibilities of the national regional and local dimension has led to the development of self-government. This in turn enabled the participation in the process of governance every citizen of the inhabited area. Recent local elections show that localism is a relative term and greatly simplified. Each of the local politician has own connections with a specific option. Those behavior leads to a kind of self-governance crisis that manifests itself among other things: a decrease of public trust, low voter turnout and increase the sense of social alienation.

9

Polarized disinformation. The coverage of US presidential election by Polish TV

63%

Kolczyński M., Norstrom R.

Horyzonty Polityki

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2022

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vol. 13

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issue 44

105-119

PL

RESEARCH OBJECTIVE: Analysis of how the 2020 US presidential election was covered and framed by Polish television news programs, and whether the polarization of media and politics in Poland was reflected in the studied content, influencing its bias. THE RESEARCH PROBLEM AND METHODS: The analysis of the coverage of the US presidential campaign by three nationwide TV news programs – TVN, TVP and Polsat by using content analysis with elements of framing analysis and comparative analysis. THE PROCESS OF ARGUMENTATION: The article consists of four parts: the first explains the methodology of the study, the second discusses how presidential elections are covered and framed and what influences the national media being interested in covering foreign events. The third part presents the results of the study, and the last contains the discussion and conclusions. RESEARCH RESULTS: The coverage was dichotomous and there was a correlation between the political affiliation of the media and their choice of framing. The media used a combination of game, strategy and conflict framing that highlighted differences between Trump and Biden in terms of the election results and their personal attributes. We found that the electoral rivalry was portrayed as a conflict between the candidates and that the Polish media constructed “enemy” images of candidates and voters depending on their political sympathies. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The polarization of media and politics in Poland was reflected in the coverage of the US election. The broadcasters placed Polish political conflicts in the context of the US campaign. It shows that foreign events may be covered by national media through the prism of political bias.

10

Dilemmas of Political Parallelism: Polish Weekly Opinion Magazines in the Face of the Migration Crisis of 2015

51%

Kolczyński M., Zemła B., Czornik K.

Athenaeum. Polskie Studia Politologiczne

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2023

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vol. 80

27-41

PL

W niniejszym artykule poddano analizie aktywność nadawców medialnych w trakcie trwania kryzysu migracyjnego w 2015 roku, którego apogeum przypadało na okres kampanii poprzedzającej wybory parlamentarne w Polsce. W tym kontekście, przy silnych afiliacjach politycznych tygodników opinii działających na polskim rynku prasy, można było oczekiwać silnej ekspozycji problematyki związanej z kryzysem migracyjnym, który stał się jednym z wiodących tematów w kampanii parlamentarnej. W niniejszym opracowaniu poddano analizie 207 wydań następujących tygodników opinii: „Newsweek”, „Polityka”, „wSieci” oraz „Do Rzeczy” – w celu określenia medialnej rangi tematyki migracyjnej oraz stopnia i charakteru paralelizmu politycznego badanych mediów (politycznego/aksjologicznego lub partyjnego profilowania przekazów medialnych). W badaniach wykorzystano metodę analizy zawartości, z odwołaniem do koncepcji framingu.

EN

Within the article activity of media broadcasters during the migration crisis of 2015 has been analysed – the crisis whose peak coincided with the period of political campaign preceding the parliamentary elections in Poland. In this context, strong emphasis on issues related to the migration crisis, which had become one of the leading themes of the parliamentary campaign, could have been expected in Polish press market, especially taking into consideration strong political affiliations of weekly opinion magazines existing in the said market at the time. In the presented article, 207 issues of the following opinion weeklies have been analysed: “Newsweek”, “Polityka”, “wSieci” and “Do Rzeczy”, in order to determine the media importance of migration-related themes and of the level of political parallelism of the studied media (political/axiological or party profiling of media releases). The study used the content analysis method with reference to the concept of framing.

11

In Memoriam

39%

Jachimowski M., Guzek D., Jędrzejewski S., Kolczyński M., Głuszek-Szafraniec D., Stróżak P., Zabielska-Mendyk E.

Central European Journal of Communication

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2020

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vol. 13

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issue 3(27)

481-489

12

Relacjonowanie wyborów samorządowych w prasie regionalnej w 2010 roku. Komunikat z badań

33%

Biskup B., Churska-Nowak K., Drobczyński S., Hess A., Kolczyński M., Mazur M., Piontek D., Ossowski S.

Środkowoeuropejskie Studia Polityczne

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2012

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issue 3

233-248

EN

The paper presents the methodology and partial results of an empirical study on the professionalization and mediatization of the local government election campaign from the perspective of its coverage by the regional press. The study was conducted by a research team from four academic centers in Poland, under a research project entitled The elections to local governments in regional media. Regional dailies and television election programs as platforms of political communication. One of the aims of the project was to analyze how election campaigns were covered by local press at the time of the local government election campaign in Poland in 2010. Quantitative and qualitative methods of analysis were applied to the content of press releases concerning the elections collected over the last two weeks of the election campaign, prior to the elections of 21st November 2010, in the regional issues of the printed versions of “Gazeta Wyborcza” and regional variations of the “Polska The Times”, published in four regional capitals – Katowice, Kraków, Poznań and Warsaw. In the case of newspapers, an examined entity was a press release on the elections.

Refine search results

Hejt internetowy jako narzędzie dekompozycji wizerunku politycznego

Strategia wysokiego ryzyka – wyborczy rebranding Jarosława Kaczyńskiego

Strategic dilemmas of pre election marketing in the age of the mediatisation of politics: The case of the Warsaw referendum of 2013

W pułapce politycznej rutyny – reklama polityczna w kampanii parlamentarnej ‘2011

Newralgiczne obszary doradztwa politycznego

War and Peace Journalism in the Coverage of the 2020 US Presidential Election

Marketyzacja w wersji soft. Ewolucja audiowizualnej reklamy politycznej w polskich kampaniach parlamentarnych 2005–2019

Samorządność a przynależność partyjna

Polarized disinformation. The coverage of US presidential election by Polish TV

Dilemmas of Political Parallelism: Polish Weekly Opinion Magazines in the Face of the Migration Crisis of 2015

In Memoriam

Relacjonowanie wyborów samorządowych w prasie regionalnej w 2010 roku. Komunikat z badań