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Platforma promocji i wymiany informacji via gustica (Droga smaku) – promocja turystyczna terenów wiejskich wzdłuż granicy polsko-niemieckiej

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Markiewicz-Patkowska J., Oleśniewicz P., Lasota S.
Studia komitetu przestrzennego zagospodarowania kraju PAN
|
2015
|
issue 162
185-197
EN
The paper refers to the issue of applying modern information technologies in the marketing of rural tourism. The results of the SWOT analysis of rural tourism in the border areas are presented in the context of its promotion. The authors describe the origin of a modern marketing tool: the multilingual information interchange platform, Via Gustica. The platform, promoting the border rural areas, is the effect of more than 2-year work of partners from the Lower Silesia and Saxony within the project entitled ‘Tourist promotion of the rural areas along the Polish-German border’, co-financed by the European Regional Development Fund. Short- and long-term effects of the project are also discussed, e.g. benefits that result from creating a partnership network of many entities engaged in the promotion and development of rural areas, as well as widening their co-operation.
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