Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 2 Oblicza Komunikacji

Authors help

  1. 2 Wojdyła M.

Years help

  1. 2 2011

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

Tabloidy w badaniach medioznawczych

100%
Wojdyła M.
Oblicza Komunikacji
|
2011
|
vol. 4
9-32
EN
This paper discusses the history and current state of tabloid studies in Poland and abroad. As the classical distinction between quality press and tabloid newspapers ceased to exist, one may notice a growing role of the latter and increasing tabloidization of other media. This phenomenon can be approached at two levels: micro level — limited to media environment and macro level — embracing social aspect. Among the causes suggested by the researchers are changes in the social structure and morality of the readers and the emergence of new technologies that have strong impact on progressively competitive market. The first part of the paper is devoted to the origins of the tabloid newspapers, whereas subsequent ones examine the content, form and style of the same. Finally, presentation of various typologies shows heterogeneity of the tabloid group. In addition, the paper provides information about the readers as well as the viewpoints of journalists and scholars on tabloid media.
2

Wybrane wyznaczniki stylu tabloidów

100%
Wojdyła M.
Oblicza Komunikacji
|
2011
|
vol. 4
138-150
EN
In defining tabloids, the scholars suggest a number of features, most important of which are the content, form and style. The content may be characterized by the limited space for hard news replaced by the softer news, focus on entertainment and relatively low interest in foreign affairs. The formal aspect is reflected in a growing role of image at the expense of verbal message as well as changes in headlines and the language, which becomes concise, sensational, emotional and colloquial. The key elements of style include scandalization, personalization and simplification of axiology. The paper is aimed at analysing the mentioned features of the style of Polish tabloids — “Super Express” and “Fakt.” The presented analysis is based on thematic content.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.