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PL
Abstract: Theory of information values: History and contemporary times The author of the article analyses the main factors in selecting information in journalism. More or less coherent theories were many a time built on this very topic in communication sciences. The journalists choose those materials for publication that are characterized by particular features. They focus mainly on controversial issues, containing conflicts and scan­dals. What is also important is participating in the events of people considered to be the social elite such as politicians, businessmen, scientists and outstanding sportsmen. All this influences the reception of media information and a general content of the media. As a consequence of these mechanisms, the contents of the media do not reflect the social reality in an accurate way. The article also differentiates between the theory of information value and related theories functioning in the communication sciences. Key words: gate-keeping, information selection, media, journalism, audience
PL
Abstract: Media Policy as a theory and practice of regulation The article focus on theoretical and practical aspects of contemporary media policy, finding the phenomena as an activity of creation and implementation of general principles and rules regarding the operation of media organizations and mediated public communication. In fact media policy is based on two different levels of regulation: government and governance. The author discusses the activities of key actors of media policy and regulation. He claims that within the internal affairs an important role in Media Policy play the regulatory authorities. Among the key actors of European Media Policy are such institutions as the Council of Europe, OSCE and European Union, while on a global scale operate especially ITU, WTO, ONZ and UNESCO. Key words: media policy, regulation, government, governance, actors of the media policy
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