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1

MODERN SPORT AND THE SOCIAL CONFLICTS (Suchasnyi sport i sotsialni konflikty)

100%
Lukashchuk V.
Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)
|
2010
|
issue 3
185-197
EN
The author carries out the analysis of the nature of disputed interaction in modern sport. It is shown, that there are opposite approaches describing relations between sport and the social conflict in the scientific literature. The supporters of one of them consider modern sports as a source of the social conflicts, because the essence of sport competition is conflict. The supporters of the opposite approach estimate the role of sport in restriction and overcoming the conflicts positively and rather highly, comprehensively emphasizing the importance of sport as a factor of peace, friendship, international mutual understanding, and decrease of aggression. It is noted, that the use of sport in the achievement of political purposes lead to the appearance of conflict situations in the international sport, especially in Olympic game realization. The author analyses the reasons, form and feature of the political protests in sport. In spite of this, the sport can be considered as a sample of conflicts restriction, because the sports activity is regulated on the basis of principles of fair play and equality of chances. The sports can have an effective influence on physical, mental, spiritual characteristics and abilities of the human.
2

TRANSFORMATION OF SPORT; FROM AN ENTERTAINMENT TO THE INDUSTRY (Transformatsia sportu: vid zabavy do industrii)

100%
Lukashchuk V.
Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)
|
2009
|
issue 2
130-143
EN
The author carries out historical and sociological analysis of formation processes of modern sports as an industry. The transformation from the game paradigm to sports promoted development of modern sports and made it an important social phenomenon. The reasons and consequences of spreading of new sports practices in 19th - 20th centuries are analyzed. The development of the international sports movement became a determining stage in formation of sports industry. The basic reasons of sports practices transformation are: specialization of sports activity, differentiation of kinds of sports, standartization of competition rules and norms, growth of the international competitions quantity, increase of number of the sports show participants such as the sportsmen, organizer etc. These processes were conducive to the development of sports media, sponsorship, manufacture of clothes and equipment, formation of an infrastructure. The modern stage of sports industry development is connected with globalization of sports' activity. On the other hand, the participation in sports became an attribute of progress while sports themselves were reduced to an industry.
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