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EN
The article aims at presenting the research results concerning specific requirements and preferences of international students studying in Poland. It starts with a short theoretical overview of the cultural aspect in marketing, which is important with respect to successful selling the offer to international students also regarding their individual (related to each culture) preferences. It further presents the research results paying also some attention to the issue of specific needs of international students related to personal agents’ competences.
PL
W artykule zaprezentowano wyniki badań dotyczące konkretnych wymagań i preferencji studentów zagranicznych studiujących w Polsce. Zaczyna się on od krótkiego teoretycznego przeglądu aspektu kulturowego w marketingu, co jest ważne z punktu widzenia udanej sprzedaży oferty dla studentów zza granicy również jeżeli chodzi o ich indywidualne (odnoszące się do każdej kultury) preferencji. W dalszej części przedstawiono wyniki badań, zwracając również pewną uwagę na zagadnienie konkretnych potrzeb zagranicznych studentów w odniesieniu do kompetencji agentów osobistych.
2
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CATALAN NATIONALISM (Nacjonalizm katalonski)

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EN
The article aims at presenting the sources of Catalan nationalism as well as its evolution, putting strong emphasis on social, economic and cultural characteristics of the region. It tackles some historic aspects of building national identity of the Catalans, but mostly focuses on factors determining Catalan nationalist ideology (i.e., including language and culture, economy, foreign policy and social issues). Conducted research and analysis gives strong basis to draw a conclusion that Catalan aspirations for autonomy lack a separatist element. They are rather dominated by affirmation of separate national identity, which is a result of Catalan ambition to play the most important role in Spain as well as to trace the path of development for the whole country according to the Catalan concept. Economic advancement generates the desire to possess more influence on Spanish policy, especially in the field of economy and the EU matters. Catalonia shows strong 'individualism' and would like to have a possibility of holding independent decision making processes, especially concerning the region, as there is the conviction about being exploited by the rest of the country, which has its roots in the history.
3
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BASQUE SEPARATISM (Separatyzm baskijski)

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EN
This article examines the origins of Basque nationalism, major reasons why the terrorist organization ETA was founded, and the evolution of ETA's activities. Alongside this discussion, a parallel history of moderate nationalism pursued by the Basque Nationalist Party is also examined. The article recognizes an historical approach, since Basque nationalism has evolved in a specific way, and the historical, political and systemic changes that influenced the Basque Country in a different way than in other regions of Spain. In the literature, researchers show that Basque citizens are characterized by a strong sense of national identity. This is due firstly to the fact that many Basques identify themselves with the Basque Country rather than with Spain, which indicates a clear declaration of their national identity. This means that the Basques consider themselves a separate nation. The consequence of this is their desire to have a greater autonomy, preferably under the Spanish federal state, or to gain independence.
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