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Specyfika działan marketingowych na rynku rolnym

100%
Chotkowski J.
Zagadnienia Ekonomiki Rolnej
|
2011
|
issue 1(326)
65-80
EN
This study is an analysis of the conditions, needs and opportunities for application of marketing principles in the Polish agriculture sector. A concept of strategic and operative marketing operations has been drawn up based on the general rules of marketing theory. Modification of the marketing instrument has resulted from the analysis of the nature of production process, product itself as well as that of the agro-food market. The quality, distribution, co-operation of producers in the market, effective price policy, promotion have been recognised as the most important factors in the ranking of instruments affecting the target market.
2
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ECONOMIC AND REGULATORY PROBLEMS IN POTATO STARCH MARKET IN POLAND (Ekonomiczne i regulacyjne problemy rynku skrobi ziemniaczanej w Polsce)

100%
Chotkowski J.
Zagadnienia Ekonomiki Rolnej
|
2010
|
issue 4(325)
87-103
EN
The article analyses economic problems related to the existing and future system of support potato starch under the CAP. The potato starch market and branch economic have been described, as well as microeconomic factors that improve the efficiency of starch potato cultivation in agricultural holdings. Starch, as a renewable raw material, used for alimentary purposes and in many other sectors, is characterized by a high demand growth. In the face of growing competition from starch produced from corn and wheat, as well as of the role of potato cultivation in crop rotation, the continued support of the sector under the CAP would be legitimate.
3
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Problem of Fair Competition on the Single EU Market - the Case of Potato Starch

63%
Chotkowski J., Gaziński B.
|
2011
|
vol. 6
|
issue 1
EN
Integration of Polish agriculture is recognized as a success. Nevertheless some remarkable difficulties have emerged. Some of them are related to low production quotas in the dairy, sugar and starch sectors. The authors argue that the level of potato starch quota inscribed for Poland is incompatible with the principle of fair competition in the inner EU market. The quota ceiling of a mere 145 thousand tons is a heavy constraint to the processing plants - their total processing capacities are estimated at some 220-260 thousand tons. Therefore, they are utilized at c. 56-66%, leading to the increase of unit costs of starch production by about 9,2% and a decrease in the competitiveness. Another point is the ratio of the quota to the volume of harvests: 0,1121 for Denmark, 0,057 for Germany and (only) 0,0131 for Poland. Furthermore, the domestic consumption of starch products in Poland is two-fold bigger than the quota with a resultant increase in importation. Paradoxically, such practices are pronounced in spite of the unutilized natural resources of Polish agriculture - a high proportion of light soils. The temporary solution is to increase the quota - the long-run one is to rethink the concept of the quota system - under the new CAP reform.
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