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In recent years we have seen many signs of growing interest of ‚startups' all over the world and in Poland as well as a growing number of new businesses, named ‚startup', which is business ventures, operating in the broad IT/digital economy sector. The goal of the article is to improve understanding of the operations of startups, in the conditions of Polish capitalism. The specific objectives are review of theoretical approaches and their adaptability to the startup analysis and comparison with the data about main characteristics new type of entrepreneurs in Poland - startup owner's.
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