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EN
The authors define direct selling to describe moral problems confronted by people engaged in this kind of business sale. The listing of moral problems reflects the relationship between transaction parties.
EN
The authors discuss in the article a common concept that the Balanced Scorecard method of strategy managing of a company is applicable usually in Bigger Enterprises not in Small and Medium management. To achieve so, in the first part of their article, the authors will indicate difficulties in implementing BSC just in bigger companies in aspects: costs, time-consuming, extraordinary effort in organisation, new look on stepping down communication, long distance thinking, scepticism of financiers and resistance in organisation. In the second part of their article the authors observe the possibilities of introducing BSC to medium and small companies where it could be: less costs, last shorter, be easier communicated among employees, inflict less resistance of organisation.
EN
The aim of the authors is to present a preliminary idea of creation of an Internet-Based Expert System in the field of moral knowledge, to be referred to as a Moral Knowledge Base. The idea consists in an attempt to use the capacity of the World Wide Web and ideas developed under the concepts of knowledge management to solving moral problems that emerge in business life. The system in question would embrace expert knowledge, acquisition of knowledge about actually made moral choices and their consequences, and categorisation/processing of information within the base of knowledge as an element of the expert system. At the input, the system would make it possible to people faced with moral choices 'to consult it' on consequences of those. The basic human freedom of choice would thus remain intact thanks to polarisation of the system that would not impose the choice upon the user, but would provide him/her with material to be considered instead.
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