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Dom Pomocy Społecznej „LEŚNIÓWKA” w Turzy, jako wzorcowa placówka realizująca założenia polityki społecznej wobec osób starszych

100%

Skoczyńska-Prokopowicz B.

Administracja Teoria Dydaktyka Praktyka

2014

issue 4(37)

74-93

Demographic prognoses concerning many European societies, among them the Polish one, are implacable – in the perspective of twenty years one fourth of the Poles will be older persons. Thus, a per-ception of an older person must change in the social consciousness, which on the one hand can function actively in life, realise her/his inter-ests and passions, on the other hand she/he can depend on assistance from the family\or an institutional aid because of changes which take place in a human body in relation with growing old. A state as an organi-sation is obliged to create the social policy towards persons who need support, which is guaranteed by the basic law and subsequent detailed law. On their grounds function among others social assistance homes or nursing homes for old people. One of examples is NZOZ DSS „Leśniówka” (the podkarpackie province).

Działania Public relations w zakresie kreowania wizerunku banku na przykładzie banków w Rzeszowie

63%

Świda J., Skoczyńska-Prokopowicz B.

Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

2005

vol. 1

issue 2 Ekonomia

105-113

In the article there was presented a problem of public relations and its role in creating an image by banks. On the ground of carried out empirical research it was indicated that public relations activities performed by the Rzeszów banks are important both for the managing personnel of the banks and their customers. The research was carried out in spring 2004. The research showed that activities of public relations are carried out by a deciding majority of the Rzeszów banks, however, only about half of the inquired persons indicates a very great significance of public relations activities for their banks. The most important and most often used task area of public relations used by the Rzeszów banks is cooperation with media. For individual customers of the Rzeszów banks public relations activities are not the most essential element influencing their opinion on a bank.

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1 Administracja Teoria Dydaktyka Praktyka

1 Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

2 Skoczyńska-Prokopowicz B.

1 Świda J.

1 2014

1 2005

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Dom Pomocy Społecznej „LEŚNIÓWKA” w Turzy, jako wzorcowa placówka realizująca założenia polityki społecznej wobec osób starszych

Działania Public relations w zakresie kreowania wizerunku banku na przykładzie banków w Rzeszowie