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STRATEGIES OF BEHAVIOUR IN DEMANDING MANAGERIAL WORK SITUATIONS IN SOCIAL CONTEXTS

100%
Frankovsky M., Istvanikova L., Stefko R.
Studia Psychologica
|
2009
|
vol. 51
|
issue 2-3
231-236
EN
The authors' research was focused on the problem of the selection of strategies of behaviour in demanding managerial work situations in social contexts. The presented results of the study have confirmed the assumed structure of strategies of behaviour in these demanding situations. On the methodological level the obtained results contributed to a solution of the questions of trans-situational stability and selection of behaviour strategies on the basis of situation. At the same time these results contributed to verification (e.g., eigenvalues, explained variance, Cronbach's alpha, etc.) of the original questionnaire SBDMWS (Strategies of Behaviour in Demanding Managerial Work Situations) for diagnostics and prediction of behaviour in demanding work situations in social contexts.
2

Regional University Marketing in Under-developed Regions

100%
Stefko R., Frankovsky M., Baeik R.
Contemporary Economics
|
2007
|
issue 3(3)
71-81
EN
Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying modified strategies and marketing tools in Slovak higher educational market. The study deals with main and dominant approaches in this area of managing of educational institutions in Slovak environment but the study also presents the results of the research. The sample of the research was selected from students of the Faculty of Management, University of Preöov, Slovak Republic. There was marketing product policy designed and mainly communications policy and image mainly analyzed there. There are offered some suggestions for universities in the final part of the study.
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