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EN
The study deals with controversies on language and style published in 'Nyugat' and related to its style, hightlighting arguments that can be regarded as characteristic, prototypical of certain periods of the journal. Through these debates of philosophers and writers, the review wishes to show the role that the periodical (100 years old this year) and the intellectual movement formed around it played in the development of modern literary language and style, and in the process of standardization of Hungarian in the 20th century. It also highlights the debate on culture 'that' Nyugat represented.
EN
Taking a functional-cognitive approach, the study reviews the issue of folk conceptualization as a factor that creates meaning and forms style - a value component that is still felt to be significant within the Hungarian speaking community. The study examines its operation in the context of Istvan Sinka's poetry, based on internal components of meaning and the external language horizon, foregrounded in Sinka's poems, and it emphasizes the role of 'sensus communis' in questions of meaning and style. The study discusses the interpretation of conceptualization, and outlines the historiography of the issue, including its precognitive results. Indirectly, the authoress also tries to establish how the issues and results of cognitive semantics can be drawn into the examination of literary style.
EN
This paper deals with various theoretical and practical issues from a language educator's and researcher's point of view centred on normativity as a value criterion. The philosophical background is provided by functional and cognitive approaches to language that interpret language use as a body of knowledge and practice handed down from generation to generation in a linguistic community. Relying on such approaches, the authoress discusses the phenomena of normativity and norm changes, as well as standard language norms as a basis of, and a system of conventions for, usual linguistic behaviour still functioning as a pattern of guiding principles. It is against the backdrop of that system of norms that she presents current changes and neologisms at a lexical-semantic level as they occur in the practice of linguistic counselling.
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