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EN
The aim of this paper is to show the role of gossip in corporate crisis communication. The author wants to present how gossiping can be understood and to highlight its ethical dimensions related to profession and culture. The aim of this section is not only to show its unethical aspects but also some potential advantages in organizational settings. In the last part of this work the author discusses the role of gossip in corporate crisis communication.
EN
Purpose: The aim of this paper is to make the reader acquainted with the linguistic identity of modern companies, taking into account its complexity and the multiplicity of factors creating its character. The author presents the theoretical aspects associated with linguistic heteroglossia in companies of the 21st century as well as the practical possibilities of using organizational multilingualism, showing the opportunities and challenges associated with the dialogism of organizations. Methodology: The issue of heteroglossia in the business environment is discussed to show the various aspects determining the linguistic dimension of organizational identity, paying special attention to corporate polyphony at the individual and group level as well as its implications for creating the linguistic performance of modern companies. In terms of the theoretical dimension of this paper, based on the postmodern and systemic traditions in management, it presents the relation “language-individual-organization”. The practical part of the paper presents the challenges associated with managing a heteroglossic organization. Findings: The conducted discussion on the issue of heteroglossia characterizing linguistic identity allows to show the various aspects and factors of the investigated phenomenon, which are present on both the individual and social level. The described issues associated with organizational ultilingualism point to effective ways of managing linguistically diversifi ed organizations. Practical implications: The investigated topic can be interesting not only for those involved scientifi cally in management, linguistics and widely-understood social sciences, but also for practitioners working in companies with a complex cultural and linguistic structure. The described theory followed by the discussion help understand how heteroglossia may infl uence the development of organizations as well as its potential and how to avoid mistakes in managing organizations with a multidimensional linguistic capital. Originality: Taking into account the already-conducted investigations on corporate linguistic identity, the paper offers an approach that has not yet been investigated.
PL
Ważna rola komunikacji w zarządzaniu zasobami ludzkimi (zzl) prowadzi do wzrostu zainteresowania dyskursywnym aspektem takiego zarządzania. Celem artykułu jest zwrócenie uwagi na metaforyczny wymiar zarządzania zasobami ludzkimi, ukazując przede wszystkim perswazyjny charakter metafor i ich rolę w komunikacji coachingowej. Kluczowe cechy charakterystyczne dla tego typu dyskursu zostały zilustrowane przykładami pochodzącymi z książek przeznaczonych dla osób chcących poszerzyć swoją wiedzę w zakresie coachingu. Na podstawie zebranych przykładów wytypowano główne domeny wykorzystywane w coachingu, takie jak sport, biologia, medycyna, podróż, bajka i kuchnia.
PL
Założeniem artykułu jest omówienie językowego wymiaru zarządzania zasobami ludzkimi. W celu zawężenia perspektywy badawczej autorka skupia się na dwóch zjawiskach językowych, zapożyczeniach i metaforach, które odgrywają dużą rolę w komunikacji organizacyjnej. Część badawcza artykułu poświęcona jest analizie korpusu metafor związanych z zarządzaniem personelem i dyskusji o roli języka symbolicznego w kształtowaniu tożsamości indywidualnej i grupowej organizacji.
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