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EN
In 2009–2012 the research on strategies and tactics of commercialization was done. The aim of this article is to present the research results. Main area covered here is the area of innovation market implementation, especially strategies of Polish companies in this field. Different factors that can have influence on commercialization strategies were identified and analyzed. The starting point for their identification was factor importance in the success or failure of the commercialization process. As the result characteristics of four main commercialization strategies were presented.
EN
Innovations and Technologies became a driving force for companies’ development. Their strategic character and high creation and implementation costs cause the need of analyzing their commercialization potential and identifying threats and opportunities to make good strategic decisions. The article presents the method of analyzing this kind of resources in context of their commercialization’s.
EN
In this article the authors present the evolution of cooperation, its types, strengths and weaknesses and use by innovative companies. The cooperation is viewed as the external one in Chesbrough’s open innovation paradigm. The example of open innovation effects consists Procter & Gamble case study.
PL
W artykule przedstawiono ewolucję współpracy, jej rodzaje, wady i zalety oraz wykorzystanie w firmach innowacyjnych. Współpraca rozumiana jest tu nie tylko jako tworzenie zespołów zadaniowych w przedsiębiorstwie ale przede wszystkim jako forma współpracy przedsiębiorstw w procesie tworzenia innowacji. Przykład takiej współpracy stanowi przypadek Procter & Gamble.
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