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1

SMEs Managers – A Need for Competence

100%
Szczepańska-Woszczyna K.
Acta Technologica Dubnicae
|
2014
|
vol. 4
|
issue 1
1-16
EN
The issue of managerial competencies is important due to the fact that it is the management staff who are responsible for developing a corporate strategy, especially as far as SMEs are concerned. A process of competence development in SMEs is worth being investigated as it proceeds differently than in big organizations, the experience of which is used in the presented research. SMEs are the driving force of economy in well developed countries. Their competitiveness is largely determined by their managers’ competencies. They are inextricably linked with the process of education. Education systems and school curricula equip young people with knowledge and skills that are the basis for the later development of professional competencies and the ability to learn throughout one’s life. They are complemented by the process of lifelong learning, various forms of non-formal education and self-education. On the other hand, knowledge of competencies necessary for a given position (in this case managerial) is a source of knowledge for the development of an educational process fulfilling the needs of the labour market. The presented study covers the findings of a test survey, purpose of which was to identify the importance of key managerial competencies, competencies needed by managers in SMEs, and to define a set of competencies that managers wish to develop.
2

Sustainable Business Development Through Leadership in SMEs

63%
Szczepańska-Woszczyna K., Kurowska-Pysz J.
Ekonomia i Zarzadzanie
|
2016
|
vol. 8
|
issue 3
57-69
EN
The aim of this paper is to examine the role and scope of the influence of leadership on the sustainable development of SMEs. Research methods included the theoretical analysis of scientific literature and a direct survey. The quantitative sample for analysis contained 138 managers, the representatives of companies (SMEs) located in Poland. The data was collected in November and December 2015. The obtained results show that leadership is one of the key aspects that enable sustainability. It is more important than employee approval, beliefs of employees from individual departments and teams, a long-term strategy for the sustainable development of the company, approval by external stakeholders, and substantial financial resources. There is a statistically significant relationship between taking action related to sustainable business in the company and manager’s conviction (awareness) regarding the concept of sustainable business development as well as the influence of the manager on employees and the stimulation of their behaviour, including their development, decent treatment, communication with the manager, and the system of rewards and promotions. Managers undertake some action aimed at developing their employees. They also establish relationships with external stakeholders. The paper presents theoretical reflections on the relationship between the sustainable business development of SMEs and leadership, also verified by the empirical study conducted among managers of private companies. The findings of the study contribute to the understanding of the connections between these constructs. The relationship between the creation of sustainable business development is analysed in depth with reference to SMEs. Entrepreneurs and managers of SMEs can benefit from the study in order to build an organisation capable of achieving effective and sustainable development.
3
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Percepcja ryzyka niepowodzenia zawodowego wśród studentów

63%
Wódz J., Szczepańska-Woszczyna K.
Studia Edukacyjne
|
2018
|
issue 51
287-308
EN
The author reflects on the risk of professional failure among students. He believes that in this case we have a vague definition of professional failure. He indicates both causes, those independent of humans and those related to their own actions or negligence. Then he refers to the category of occupation and its place in times of uncertainty. Pointing to the factors determining the perception of the risk of professional failure, he emphasizes the role of the University, which gives support to its students in the process of their professional risk assessment.
4
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Rola e-mail marketingu w komunikacji z interesariuszami szkoły wyższej

63%
Uroda J., Szczepańska-Woszczyna K.
Studia Ekonomiczne
|
2016
|
vol. 255
145-155
PL
Kompleksowa strategia marketingowa uczelni wyższej jest nieodzownym elementem efektywnych działań mających na celu kreowanie wizerunku, prezentację oferty edukacyjnej, rekrutację kandydatów na studia oraz dwukierunkową komunikację ze studentami i absolwentami. W dobie dynamicznie rozwijającego się internetu oraz otwarcia społeczeństwa na nowe technologie ważnym czynnikiem jest wykorzystanie narzędzi marketingu internetowego, tj. reklamy graficznej, e-mail marketingu, marketingu w wyszukiwarkach, marketingu mobilnego oraz social media marketingu. Celem publikacji jest przedstawienie najważniejszych elementów związanych z wykorzystaniem nowoczesnych narzędzi poczty elektronicznej w komunikacji marketingowej szkoły wyższej. W ramach opracowania zostały przeanalizowane najważniejsze narzędzia e-mail marketingu w kontekście poszczególnych grup interesariuszy wewnętrznych i zewnętrznych uczelni wyższej.
EN
A comprehensive marketing strategy of a higher education institution (HEI) is an indispensable element of effective actions aimed to create the image, to present the educational offer, to recruit candidates, as well as at two-way communication with students and graduates. In order to achieve synergy, in addition to traditional media such as television, radio, press, outdoor, a higher education institution has to use new technologies in its strategy. In an era of the rapidly expanding Internet and opening society to new technologies, an important factor is the use of Internet marketing tools, such as display advertising, e-mail marketing, search engine marketing, mobile marketing and social media marketing. The aim of the paper is to present the key elements related to using modern tools of e-mail in marketing communication of a higher education institution. The study analyses the most important tools of e-mail marketing in the context of particular groups of HEI’s internal and external stakeholders.
5
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Unboxing the black box on the dimensions of social globalisation and the efficiency of microfinance institutions in Asia

45%
Hussain H. I., Szczepańska-Woszczyna K., Kamarudin F., Anwar N. A. M., Saudi M. H. M.
Oeconomia Copernicana
|
2021
|
vol. 12
|
issue 3
557-592
EN
Research background: Microfinance institutions (MFIs) play an important role in alleviating poverty. Thus, MFIs should be efficient in order to ensure that their objectives on social welfare and financial performance can be achieved by identifying the potential determinants, specifically on social globalisation. Purpose of the article: This paper examines the impacts of the social globalisation dimensions of interpersonal, informational, and cultural globalisations on the financial and social efficiency of MFIs. Methods: The data period covered the years 2011-2018; the data set consists of 176 MFIs from six Asian countries. The Data Envelopment Analysis (DEA) approach was employed to examine the MFIs' efficiency levels. Generalised Least Square (GLS) regressions were used to analyse the impacts of social globalisation and other determinants towards the efficiency of MFIs. Findings and value added: Interpersonal globalisation had a significantly negative correlation with social efficiency, suggesting that increasing the number of foreigners in management intrudes on local managers' decisions. Informational globalisation had a significantly positive correlation with financial and social efficiency, which signifies that more information produces monopolistic profits in this industry. Finally, cultural globalisation had a positive correlation with social efficiency, demonstrating that a global trading culture improves the abilities and technological skills for labour development and enhances MFIs? social efficiency. In general, the Cobb Douglas Production theory explained the understanding of the impacts social globalisation has on MFI efficiency. Furthermore, the findings from this study could provide important scientific, practical gap and contribute new insights and implications to various parties. Firstly, governments or policymakers can establish effective national policies and strategies. Secondly, this study could support investors in monitoring and understanding the performance of MFIs. Finally, the research could fill scholarly gaps and uncover more potential factors that influence the efficiency of MFIs.
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