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EN
The aim of the paper is to consider the issue of modern aesthetic medicine considered as a humanism or, on the contrary, as human enhancement. The aim of enhancement is to improve and expand human possibilities in order to change their nature eventually. I present arguments for and against the thesis that aesthetic medicine might be considered as a typical humanistic aspiration for perfection. I pay close attention to the purpose criterion of medical practice by analyzing its therapeutic and aesthetic tasks.
EN
The main purpose of the article is to point outsome relations between beauty and good in contemporary reality. The main question that arises here is as follows: is the relationship of beauty and moral good still relevant? The concept presented in the thesis refers to the ancient idea of kalokagathia. It stated that beauty is inseparable from moral good. As far as this ancient perspective is concerned, it can be treated as the background for contemporary considerations about the main issue of beauty and good. The article refers to the concept of aestheticization by Wolfgang Welsch. He defines aesthetics as the primary guiding value, where as experience and entertainment have become the guidelines for contemporary culture. Moreover, the thesis mentions the concept of the consumer society and new ethics of the relation to the body as it is described by Jean Budrillard. Then the narration of the article focuses on the following problem: in what sense can we talk nowadays about moral motivation for beauty treatments of body? One assumption leads to the case of looking after one’s body. Another point of view mentions the need of harmony which manifests itself in beautiful body. Eventually, the central question emerges whether contemporary practice of beautifying the body can be a part of the concept of the good life or not.
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