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EN
Forming one of the priority areas o the Czech Republic’s strategy is the activity of companies from the Czech Republic on international markets. Not all areas hold the same level of interest for Czech companies doing business internationally. Lately the opinion has prevailed that in their international enterprising, companies should be concentrating more on the markets of Eastern Europe and Russia, which seem to present a significant opportunity for them. One of the major barriers to this activity is mainly the lack of tech- nical expertise of companies. This concerns the lack of knowledge of the local customers relating to real and financial management, corporate culture, conditions for doing business, tax requirements and problems and implemen- tation of business activities. The aim of this article is to define the theoretic basis of the culturological concept of a company, to draw attention to certain basic differences in approaches of countries of Eastern Europe and Russia, which seem to be important for Czech entrepreneurs to realize business con- tacts. The methodology of the solution is founded on background research of key theoretical sources and practical experience and outputs gained within the framework of international contacts with these countries. The research and conclusions relate to resolution of a project resolved through the pro- gram “Human Resources Development” with the priority “Development o Life-long earning”, the aim o which is to increase quali ication o academic and research workers in the area of business management, and to conse- quently introduce this information into practice. This article was created within the framework of the ESF project entitled “Management in Conditions o the Countries in Eastern Europe and Russia” with identification number CZ.1/4/03/2/3/15.2/0257.
EN
Forming one of the priority areas of the Czech Republic’s strategy is the activity of companies from the Czech Republic on international markets. Not all areas hold the same level of interest for Czech companies doing business internationally. Lately the opinion has prevailed that in their international enterprising, companies should be concentrating more on the markets of Eastern Europe and Russia, which seem to present a significant opportunity for them. One of the major barriers to this activity is mainly the lack of technical expertise of companies. This concerns the lack of knowledge of the local customers relating to real and financial management, corporate culture, conditions for doing business, tax requirements and problems and implementation of business activities. The aim of this article is to define the theoretic basis of the culturological concept of a company, to draw attention to certain basic differences in approaches of countries of Eastern Europe and Russia, which seem to be important for Czech entrepreneurs to realize business contacts. The methodology of the solution is founded on background research of key theoretical sources and practical experience and outputs gained within the framework of international contacts with these countries. The research and conclusions relate to resolution of a project resolved through the program “Human Resources Development” with the priority “Development of Life-long Learning”, the aim of which is to increase qualification of academic and research workers in the area of business management, and to consequently introduce this information into practice. This article was created within the framework of the ESF project entitled “Management in Conditions of the Countries in Eastern Europe and Russia” with identification number CZ.1/4/03/2/3/15.2/0257.
EN
The main aim of this paper is to determine which factors of business tools are important in Czech companies. To find these factors, theoretical information from the area of trade tools and data from primary research (obtained via questionnaire) were used. These data are applied by a statistical evaluation of selected indicators which could help determine the significance of the indicators in the area being monitored. Activities concerning the management of company finances are also partially incorporated, as due to their close cohesion with business, they cannot be excluded from the field of turnaround management. The business tools described in the paper see excellent usage not only during times of crisis but also in periods of prosperity, when their application provides companies with unique competitive advantages as a way of increasing GDP. The results of the paper confirm the necessity for compensation tools in the business environment and provide the significance level of the compensation tools used. Accurate usage could create an advantage in a global market characterised by high competition.
EN
The aim of this article is to introduce the concept of Connatural Management Ap- proach (CNM) and its potential for quality development of an individual in relation to management of organizations and processes as well as management of people and human systems. This approach has been developed at Newton College in Brno, where the need has arisen to search for other ways of skills development of professionals who are expected to effectively realize their potential and keep developing under the dynamically changing conditions of the market environment.
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