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EN
(Ukrainian title: Doslidzhennia yakosti obsluhovuvannia rehionalnoi rozdribnoi aptechnoi merezhi yak osnova dosiahnennia loialnosti yikh kliientiv). In the article it is probed and the features of activity of pharmacy retail networks of regional level are analysed. The features of queries of users are certain in relation to the grant of pharmaceutical services. The basic failings are exposed in activity of subjects of management of pharmaceutical market of Ukraine at regional level that hinder their effective activity.
EN
In the article is analyzed essence and directions of introduction of socially responsible business, directions and factors of development of this type of activity in domestic terms, the analysis of advantages and failings is conducted from the socially responsible conduct of companies both for them and for the state and society.
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