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EN
The study presents the characteristics of 'trust economy' based on the findings of interviews conducted among countryside small entrepreneurs. There are three aspects of the issue of trust discussed: The use of written records in entrepreneurial contracts, the interdependency of networks and trust, and the attitude of small entrepreneurs towards banks. Even the written contract does not provide guarantee for the case when the business partner should violate a contract in an economic situation considered as uncertain. They do not trust the administration of justice and/or regard it as low efficiency organizations. The entrepreneurs who know each other very well and belong to the same network are the members of social relations defined by Coleman as closed social structure. Inside that entrepreneurial circle where members are within social sight, giving on credit and money lending is general practice and the agreement on that is often only verbal. The attitude of this group towards banks is negative. The exploitation of social organizations for different from there original function can turn out to be a success or can be a failure. The example for the success is the business based on the trust relationship within the church. On the other hand the effort to exploitation is a failure when in an organization there are too many members with the primary ambition of exploitation. This will not make possible the spontaneous, 'organic' way of production of trust.
EN
The study presents the concept of success characteristics of provincial entrepreneurs. It approaches success as a social representation and interprets it in relation to entrepreneurial identity. The concepts of success, explored by interviews, demonstrate the hypotheses relating to social representation in different ways. Based on the social representation-shaping form from the interviews, the entrepreneurs fall under two main groups. In the success representation of the first group success is perceived as a phenomenon which cannot occur in their world. The entrepreneurs of the other group perceived success as something they can be reached by themselves and they identify it with happiness, well-performed work, with the acceptance by their social environment, the length of the distance which they have covered in the social sphere or with the favourable position compared to the not chosen path of life.
EN
The basic institutions and legal frames of a market economy were established quite quickly after the change of system in East-Central Europe, including Hungary. But there has been a much slower change in the behaviour of the economic actors. The purpose of the research was to show the extent to which the competitive attitude and not least cooperative behaviour essential to market economies has developed in the two decades since the change of system. Are the actors in the economy capable of a positive response to the appearance of foreign competitors, or does the old, anti-competitive attitude still prevail? How is the behaviour of the competitors influenced by state intervention? The answers to these questions have been based on 71 in-depth interviews and a comparison of the picture obtained with data from a few international surveys.
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