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This article discusses the notion of strategies users/readers employ for reading/writing in the environment of information and communication technologies. By triangulating video recordings of particular actions undertaken by participants with semi-structured interviews concerning their habits of working with information, it proposes understanding reading/writing in ICT as managing habitual alliances formed within and outside the environment of ICT
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The article discusses the issue of colour-related metaphors used by institutions and common users for describing the experience of using the Web. The context of thinking about modern Internet in this text is provided by William Gibson’s classic cyberpunk novel – Neuromancer. I assume that colours may be persuasive in presenting the Internet in specific, political and business-related context.
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