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Rola organizacji pozarządowych w kampaniach społecznych na rzecz pomocy rozwojowej

100%
Zalas-Kamińska K.
Media – Kultura – Komunikacja Społeczna
|
2014
|
issue 10/3
29-43
EN
The aim of this study is to analyse educational social projects conducted by NGOs in the field of development aid. The educational role of Polish NGOs, implemented through public campaigns and discussed in the context of similar activities undertaken by non-governmental organizations in the world, shows that this is an area of social marketing, which has been evolving since Poland joined the European Union and is still developing. It has been presented by the professionalization of NGOs, including the search for modern communication tools and work on the image of the organization. Organizing social campaigns, often in cooperation with the Ministry of Foreign Affairs, may increase the level of knowledge in society, and furthermore increase public participation in development aid, as well as increase social support for activities of the government in this area.
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