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1

Vision - a Desired Enterprise Identity

100%
Zarebska A.
Ekonomika i Organizacja Przedsiębiorstwa
|
2006
|
issue 9(680)
51-56
EN
Enterprise vision as a relevant element of corporate identity management is discussed in the article. The authoress presents a process of vision creation, as well as main mistakes occuring during its implementation.
2

Reputation - the condition of success of the company in the market

100%
Zarebska A.
Organization and Management
|
2007
|
issue 2(128)
79-95
EN
Companies seek sources of competitive advantage in newer and newer areas. Nowadays more and more companies incline to acknowledge intangible values (including building and managing the reputation) as one of the main factors determining market success. Therefore, non-material values change the way companies do their business, treat their employees, sell services and talk to customers. Those transformations will continue and will have tremendous signification for strategies, short and long term decisions, communication and, consequently, for the reputation of companies, all of which being elements shaping identity. This article focuses on reputation - a market aspect of corporate identity management. It also contains a set of tools useful in this area. Paper analyses also the findings of the corporate reputation research from selected Polish companies. .
3

Integrated Model of Corporate Identity Management in Companies

63%
Sitko W., Zarebska A.
Organization and Management
|
2007
|
issue 1(127)
69-85
EN
This paper contains chronological review of the corporate identity models that have been developed over three decades. This is the base for presentation the author's model of corporate identity management process in the modern company.
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