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PL
Dynamiczny rozwój potrzeb turystycznych wywołuje adekwatny wzrost podaży turystycznej. Występujące jednocześnie przemiany struktury gospodarczej kraju, w tym proces deindustrializacji, sprawiają, że rośnie ranga społeczno-ekonomiczna turystyki. Turystyka podlega coraz bardziej regułom rynkowym „rządzącym” innymi działami gospodarki. Wpływ turystyki na rozwój lokalny i regionalny sprawia, że poszczególne miejsca docelowe coraz intensywniej zabiegają o turystę i jego pieniądze. Celem artykułu jest zbadanie, na podstawie wybranych wskaźników, konkurencyjności turystycznej województwa kujawsko- -pomorskiego. Analiza zostanie przeprowadzona w oparciu o obiektywne cechy, np. liczba miejsc noclegowych, liczba turystów odwiedzających muzea czy liczba zabytków materialnych określonej rangi. Wyniki zostaną skonfrontowane z subiektywnymi ocenami województwa uzyskanymi z monitoringu ruchu turystycznego w kujawsko-pomorskim przeprowadzonego w latach 2009, 2010 i 2015.
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EN
Tourism is becomming more and more important part of economy in most developed countries. The rang of tourism has image not only in interior relation but also in exterior. Receipts from international tourism exceed nearly one billion dollars. Individual countries can and should extract as big benefits as it possible from it. Poland in a small degree make use of recources and location to exercise from tourism as one of possibilities of social and economical development and gives "field" to countries with smaller tourism potential.
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EN
Nowadays tourism is one of the most important branches of the national economy. Its importance is noticeable both at the global and local level area. Share of GDP, in exports and in employment is increasing. Rapidly grooving numbers of tourist. Tourist becames a regular part of livestyle. Take consideration of rationality in these areas of social and economis activity taking as a starting point homo economicus it seems so important. In this article attempts perception of nationality in the tourism economy an three levels : tourist demand, supply - service and social.(
EN
Tourism is more dynamically developing part of economy and it plays more important role. Tourist requirements still rise up and capabilities of alleviate this requirements also change. It seems more and more obvious that tourism must be treat like a full rights part of economy. The concequences of that should be to management tourism, it develop with more professional style. The chance of that seems to be treated destination place in tourism like compact collection, linked up miscellaneous equipments and institutions, which from the point of view of it specificity can attract tourists and alleviate their requirements. Collection which its specificity are differing from surroundings. System approach to tourism reception place , give us a chance for better recognition the conditionality of functioning, development and effectiveness in it. Introductory try to describe possibilieties and ways of the effectiveness of local tourism system, constitute aim of this article.
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