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EN
Food Processing companies play an imprtant role in the agro-food system and in local sustainable development. Food processing, creating jobs and creating morę value added than unprocessed agricultural products, can often be found in morę urbanised areas. However, it may contribute to rural development when contracting resources from its surrounding areas. Furthermore, as many industrial activities it may negatively influence the environment. Company culture is an important factor in the operation of a company. The way in which people work makes it possible to get morę out of the human Capital available in a firm. It is a condition for obtaining success, and may positively influence financial results and in turn the wages of workers and the wealth of citizens. Furthermore, the social aspect of personnel management and creating a friendly climate within the firm for workers and satisfying their needs should not be underestimated. The literature in this field confirms all these ideas. This raises the following question: is the importance of the human factor and aspects of culture appreciated by managers? If so, how does this influence the functioning of an enterprise and its environment? Is organisational culture important for sustainable development? This article is an attempt to answer this ąuestion. In order to do this, research was carried out in the confectionary producer “Odra” S.A. The following were used as research tools: a ąuestionnaire, an open-ended interview with the director of personnel, as well as my own observations.  
EN
Taking advantage of the opportunities granted by Poland’s accession to the European Union (EU) is hindered in rural areas by barriers connected, in particular, with the conditions in which agricultural enterprises operate. This bas been confirmed by many academic articles devoted to the transformation of rural areas during the period of economic transformation [see Sokołowska, 2002; Płatkowska-Prokopczyk, 2003; Henisz- Matuszczak, 2006]. The direction of change in the agricultural policy of the EU sińce the MacSharry reforms has been towards promoting environmentally friendly agriculture [Hadyńska and Hadyński, 2004, 48] as part of a programme of promoting sustainable development in each member State. This seemi-j to be of particular importance to rural areas in Poland. Such a policy may well be a chance for changing some of the traits of underdeveloped rural areas1 into a lasting source of competitive advantage, due to the ecologicallyfriendly naturę of Polish agriculture, especially food production, ift comparison to other EU States. The reality of this opportunity is reflected not only in the increase in grocery exports from Poland to other EU countries sińce Polish accession, but also in the growth of agrotourism, which attracts both national and foreign tourists. The aim of this article is to analyse the constraints on sustainable development in rural areas of Poland and to attempt to describe the effects of actions madę after the accession of Poland to the EU based on an analysis of the assumptions and goals contained in agricultural programmes and strategies, both pre- and post-accession.
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