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EN
The paper is based on the idea that in the contemporary market economy, the market itself is the main regulator of quality. Nevertheless, there are two most important factors – price and service level. The decision of the guest as to the choice of a specific object will depend on these factors. Also, research states, that a very important factor is competition, which constantly forces you to raise the standard. The research clearly shows that a good reputation has become more and more essential. In the context of the hospitality, it could be built on ensuring guest safety, comfort, maintaining a high level of service, good atmosphere and high qualifications of the crew. The author underlines that one of the guiding principles of the tourist and hotel management should be the care for the well-being of the guest. The research highlights five determinants of the quality of services – reliability, speed of service, reliability, and professionalism of service, individual approach to the customer and the specification of the service, determine the overall opinion of guests about the object. Moreover, the paper states that all these elements should be met so that the guest would like to re-use the offer of the enterprise. The research focused on Poland and underlined that small and medium companies have a chance of entering the market because they are just filling the gap in the tourism and hotel industry in the country. Objects of this type are relatively new on the market. The research declares that those who decide to set up and run facilities will succeed.
EN
This paper covers most important problems in bilateral relations concerning economical, social policy, civilization, culture nad identity issues. An author emphasizes that currently political, economical, social and also cultural bonds, that are result of this two international relations actors 70 years long USSR membership, play a crucial role. An author also makes an attempt to predict future developments in two states bilateral relations.
EN
The subject is the analysis of cultural institutions activities in two European Union states: Poland and Germany. Cultural policy of these two countries has been demonstrated. Also the differences between these two countries have been analysed. Special emphasis has been put on the place the cultural activities of the European Union occupy in the form of projects, programmes and funds. The place of culture in Poland has changed after 1989. New procedures concerning the organization and financing of culture as well as areas connected with culture were announced in 1993. They state that each country should facilitate all actions the cultural institutions to find themselves in a free market and to protect their heritage. The head body responsible for the implementation of the procedures in Poland is the Ministry of Culture and National Heritage. In Germany a similar institution like Federal Ministry of Culture, has never existed. In 1998 a position of Federal Government Plenipotentiary for Culture and Media was created to be responsible for the cultural policy and financial support of the institutions of culture. This person also should represent the German culture worldwide. In Germany on both federal and community levels special bodies in charge of cultural matter operate. Comparison of cultural institutions in Poland and Germany, reflects their different character and specific method of functioning, to meet the specific requirements and directions of development.
PL
Tematem jest analiza działalności instytucji kultury w dwóch państwach członkowskich Unii Europejskiej: w Polsce i w Niemczech. Przedstawiona zostaje polityka kulturalna Niemiec oraz Polski. Pokazane zostają różnice w organizacji tej polityki. Szczególna uwaga zwrócona jest na miejsce kultury w działaniach Unii Europejskiej w formie projektów, programów i funduszy. Sytuacja kultury w Polsce zmieniła się po przemianach ustrojowych w roku 1989. Nowe wytyczne dotyczące organizacji i finansowania kultury oraz dziedzin z nią związanych zostały ogłoszone w roku 1993. Stwierdzają one, że państwo powinno ułatwić instytucjom kultury odnaleźć się na wolnym rynku i chronić dorobek kulturowy. Naczelnym organem zajmującym się realizacją założeń polskiej polityki kulturalnej jest Ministerstwo Kultury i Dziedzictwa Narodowego. W Niemczech nigdy nie istniało Federalne Ministerstwo Kultury. W roku 1998 został tam powołany urząd Pełnomocnika Rządu Federalnego ds. Kultury i Mediów zajmujący się polityką kulturalną oraz wspieraniem finansowym instytucji kultury. Reprezentuje on również niemiecką kulturę na arenie międzynarodowej. W Niemczech zarówno na poziomie federalnym, krajów związkowych i gmin działają organy zajmujące się sprawami kultury. Przedstawienie zagadnienia instytucji kultury w Polsce i w Niemczech oddaje zróżnicowanie i odrębne, charakterystyczne dla nich sposoby funkcjonowania, z uwzględnieniem potrzeb i problemów oraz kierunków rozwoju.
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