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Marketing w sektorze publicznym

100%
Kalisiak M., Zakład Gospodarki Komunalnej U. Ł.
Acta Universitatis Lodziensis. Folia Oeconomica
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1999
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vol. 149
EN
The new economic climate existing in Poland since 1989 influences public sector to be more active and competitive. The article focuses on the role which marketing plays in this field. As lor non-profit organizations it helps them to adjust to the market economy and to meet their clients needs more effectively. Regarding local government marketing supports the realizations of its diuties and coordination of local development. Marketing also stimulates citizens to take more active part in the process of their making decisions about local affairs.
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