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  1. 1 Zarządzanie Mediami

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  1. 1 Drosik A.

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  1. 1 2014

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Analiza sytuacji finansowej Radia Opole (2010-2013)

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Drosik A.
Zarządzanie Mediami
|
2014
|
vol. 2
|
issue 3
99–109
EN
The basis activity ofmedia, both public service and private is the realization of two functions: social mission and commercial. At this dualism, of which writes Robert Picard, is imposedin Polandorganizationaldualism associated with legallocation ofthe public broadcaster. On the one hand, public media imposed is the realization of specific tasks, called the mission of public media, and other public media operate as commercial companies. The situation is further complicated by the method of funding public media, where the income from the license fee only partially sufficient to cover the roles that public media imposes Polish legislator. This article is an analysis of the financial situation of one of the regional public radio stations - Radio Opole and also the voice in the debate calling for systemic change in the financing of public media in Poland.
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