The sketch provides an overview and analysis of new expressions and phraseological phrases created during virtual language conversations with dog lovers on online forums. Creating phraseological innovations is one of the ways to multiply the lexical resource of the community of dog enthusiasts focused on online forums aimed at lovers of quadrupeds.
This article presents the linguistic ways of creating names of dog breeds for dog lovers. The research material comes from online forums associating dog lovers. This article is just an introduction to the deliberations on one of the environmental variations of the language, that is the language of dog lovers.
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