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EN
Political parties are an important part of the political system, whose purpose is to gain and/or maintain power. Endeavoring to exert influence on voters, political groups increasingly engage in various activities in the field of political marketing. An example of this type of activity is a website. The aim of the study is the structural analysis of the websites of Polish political parties sitting in the Sejm after the 2011 elections (Civic Platform, Law and Justice, Polish People’s Party, the Democratic Left Alliance and Your Movement). Particular attention will be paid to identifying the reasons for creating websites, their characteristics and their functions.
EN
Currently, the issue of the functioning of women in the society and their problems in reconciling family and professional roles are one of the major interdisciplinary research subjects. This issue was also raised in the election programs of political parties that were in the Polish parliament after the elections in 2011 (Civic Platform, Polish People’s Party, Law and Justice, the Democratic Left Alliance and Palikot’s Movement). The aim of this study is to characterize the image of women created in the electoral programs and to indicate the basic problems and challenges of women, their causes and proposed solutions. Therefore, the program documents were analyzed from the perspective of two social roles fulfilled by women- mothers and workers. In order to achieve set objectives, the issues were situated in the broader context taking into account social, political and economic situation.
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