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EN
The author, inspired by philosophical aesthetic reflection, presents one of the aesthetic qualities: ugliness. Based on the assumption that “Grimms’ Fairy Tales” directly reach the realm of the unconscious, utilising towards that end not only symbolic meaning, but also a wide range of operations through imagined sensory perception, she identifies in the texts such fragments of the stories which relate to specific sensations caused in the real world using physical stimuli. The analysis constitutes only a case-based introductory study of the issue of senses in literary texts. She does not focus on the tale as an independent existential creation, which carries a multitude of interpretative references and meanings, only the possibilities offered by the analysis of a work, which consists of a transfer of a literary description to the imagination of the sensory experience occurring (hypothetically) in the receiver’s imagination.
EN
Author analyses six selected comic books from popular series „Tytus, Romek & Atomek” by Henryk Jerzy Chmielewski, using unique communicativistic theory discovered by G. Habrajska and A. Awdiejew. She’s searching some verbal and non-verbal determinants, which are typical for the publicistic style (persuasion closed in words, persuasion extracted from words, self-contained persuasion). The effect of this research is a fact, that the comics by Chmielewski (primary classified as an artictic style) – has its characteristic persuasive purpose, through using all the elements of the publicistic discourse. According to that, the main purpose of the comics was: to indoctrinate young readers as the responsible participants of the community in Polish People’s Republic.   
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