Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 7

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Ku pamięci. Kolor w dyskursie akademickim

100%
Loewe I.
tekst i dyskurs - text und diskurs
|
2019
|
issue 12
99-110
EN
The article refers to the theory of colour, the theory of perception, contemporary media morphosis and the postulates of multimedia stylistics. The author undertakes the presented deliberations for two reasons. Perception, remembering and learning are important for the teaching process at the university regardless of the passage of time. Both the lecturer and the student are interested in the effective acquisition of content. Multimodality as an attribute of the prevailing products of contemporary culture should be the subject of interest for discourse linguistics. The author’s research goal is to examine the effectiveness of font colours used in academic Power Point slides. In a multimedia presentation as a form of a lecture, a public reception takes place, alongside listening with reading and watching. The synergy of the spoken word and the bit-based text occurs. The author puts forward the claim that colour can be a factor in supporting or losing the listener’s directional attention. The second claim is that a colourful area, or a background for a printed text, is different from the colour of the font used in a text that students are required to read and watch from a distance. When the lecturer stands in front of the audience, they can manage its attention through various means. One of them is visualization in the form of the font colour choice within the slide. The article is a proposal of a certain type of research, but the author also presents the results of an experiment. Its results allow to reject the dominant role of the text placed on the slide. Some students correctly recalled the information conveyed only in the spoken form.
2
Publication available in full text mode
Content available

Polska genologia lingwistyczna. Rekonesans

100%
Loewe I.
tekst i dyskurs - text und diskurs
|
2008
|
issue 1
3
Publication available in full text mode
Content available

Władca i opiekun. Nowe oblicze tabloidów. Kinga Zielińska (2016): Druga twarz tabloidu? Językowe działania autoprezentacyjne podejmowane przez dzienniki Fakt i Bild-Zeitung jako przedmiot badań mediolingwistyki porównawczej. Warszawa: Instytut Germanistyki UW, 266 s.

100%
Loewe I.
tekst i dyskurs - text und diskurs
|
2018
|
issue 11
539-545
4
Publication available in full text mode
Content available

Dyskurs medialny – przegląd stanowisk badawczych

100%
Loewe I.
Forum Lingwistyczne
|
2014
|
issue 1
9-16
EN
The article is a review of eight studies in which, with varying intensity and different purpose, the expression media discourse has been used. Furthermore, the article includes two important postulates. The first one being to exclude fiction texts, which are of a dominant autotelic function, from the media discourse analysis. The second one – to revise the opinion that the Internet discourse is a homogeneous structure. Hypertext discourse seems to be a crucial and instrumental category which overlaps with the media discourse, being, however, more precise in nature. The author concludes that media discourse is a type of a one-way communication through the mass media, where the sender is institutionalized, and the audience is the recipient. The message requires transceiver devices and is characterized by progressing iconisation. The objective of the sender is to direct social attention and model the views of his/her audience. The press discourse, the radio discourse, the television discourse and the hypertext discourse can be distinguished within the media discourse framework, in accordance with the type of data transmission. Semiotically, this type of communication is located in the mediasphere and displays a combination of three areas of signs: iconography, “sonophere” (sphere of sound) and logosphere, while eliminating the fourth area, the “galenosphere” (sphere of silence).
5
Publication available in full text mode
Content available

Sport w mediasferze z perspektywy lingwisty

100%
Loewe I.
Postscriptum Polonistyczne
|
2014
|
issue 2(14)
71-91
EN
In this article the texts of television commentaries from sports events are analysed. Sports competition is only a pretext and pre¬ text for a linguist. However, these two elements are semantically and chronologically related. The competition must appear first, so that the commentary can be created – a reportage, an interview with a sportsman or an informative description. A linguist is interested in a number of questions; which genre does the media presenter use to describe the sports event in his medium, what is characteristic for these models, what is characteristic for a presenter himself and his discursive perspective? The author of the article consolidates the knowledge gained in the past and uses the tools of textology, genology and discourse analysis in her research on the subject.
6
Publication available in full text mode
Content available

Status, historia, ludzie i organizacje polskiej mediolingwistyki

100%
Loewe I.
Studia Medioznawcze
|
2022
|
issue 1
1101-1112
PL
Celem artykułu jest opis statusu i historii badań mediolingwistycznych w Polsce. Rozważania obejmują metodologie, w tym metody stosowane przez mediolingwistów, obiekt badań mediolingwistyki (praktyki komunikacyjne w mediach masowych, nowych mediach i mediach społecznościowych) oraz przedmioty jej badań (teksty tworzące gatunki, style i dyskursy). Metody badań: artykuł ma charakter teoretyczno-metodologiczny. Wykorzystując metodę deskrypcyjno-wyjaśniającą, przedstawiono w nim zaplecze badawcze lingwistyki mediów. Wyniki i wnioski: rekonesans pozwolił stwierdzić, że mediolingwiści w Polsce korzystają z metod badawczych znanych tradycji lingwistycznej – analizy ilościowej, analizy jakościowej, analizy treści – oraz tych, które z niej wyewoluowały: językowego obrazu świata, medialnego obrazu świata, analizy i syntezy tekstologicznej, analizy i syntezy genologicznej, analizy multimodalnej, dyskursywnego obrazu świata, analizy dyskursu. W artykule postuluje się następujący profil subdyscypliny: lingwistyka mediów to językoznawczo, w tym też semiotycznie zorientowana nauka o komunikacji za pośrednictwem mediów masowych, nowych mediów i mediów społecznościowych. W konkluzji stwierdza się, że niezależnie od tempa i kierunku rozwoju mediolingwistyki to tekst, w tym tekst multimodalny, jest wyjściowym przedmiotem analizy i podstawą do syntez. Oryginalność i wartość poznawcza: artykuł ilustruje aksjomat o fundamentach dyscypliny naukowej. Powszechnie wiadomo, że naukę tworzą ludzie – zorganizowani w pewnej przestrzeni i czasie – oraz obiekty ich badań. Naukoznawstwo uznaje, że o statusie dyscypliny stanowi wypracowana przez tych ludzi i dostosowana do obiektu badań metodologia. Ta zawiera zespół sądów teoretycznych, na których opierają się skuteczne metody, prowadzące do miarodajnych wyników. Te warunki teoretyczne w artykule są odnoszone do mediolingwistyki jako subdyscypliny filologicznej. Autorka przekonuje, że teoretycznym zapleczem lingwistyki mediów winny być nie tylko semantyka kognitywna i etnolingwistyka, ale także semiotyka, prasoznawstwo, pragmalingwistyka, socjolingwistyka, genologia językoznawcza, genologia multimedialna, stylistyka interakcyjna, stylistyka multimedialna, a z nowych aktualnych na rynku naukowym: lingwistyka dyskursu, lingwistyka koloru, komunikologia.
EN
Scientific objective: The author undertook the description of the status and history of media research in Poland. The article covers methodologies, including methods used by media linguists, the research object of media linguistics (communication practices in mass media, new media and social media) and its research subjects (texts founding genres, styles and discourses). Research methods: The article is theoretical and methodological. It describes the research base of media linguistics and presents the descriptive-explanatory method. Results and conclusions: Reconnaissance allowed to determine that media linguists in Poland use research methods known in the linguistic tradition: quantitative analysis, quality analysis, content analysis; research methods evolving from it: a linguistic picture of the world, media-based picture of the world, textological analysis and synthesis, genealogical analysis and synthesis, multimodal analysis, discursive picture of the world, discourse analysis. The author posits the following sub-discipline profile: Media linguistics is a linguistic and semiotically oriented study of communication via mass media, new media and social media. In the conclusion the author states that regardless of the pace and direction of the development of media linguistics, the text, including the multimodal text, is the initial subject of analysis and the basis for syntheses. Originality and cognitive value: The article is an illustration of the axiom about the foundations of a scientific discipline. It is well known that science consists of people and their research objects organized in a certain space and time. Science recognizes that the status of a discipline is determined by the methodology developed by these people and adapted to the research object. This one contains a set of theoretical judgments upon which effective methods are founded that lead to reliable results. These theoretical conditions are referred to in the article as a philological subdiscipline in media linguistics. The author argues that the theoretical background of media linguistics should be: not only cognitive semantics and ethnolinguistics, but also semiotics, press studies, pragmalinguistics, sociolinguistics, linguistic genealogy, multimedia genealogy, interactive stylistics, multimedia stylistics, and new topical linguistics on the scientific market discourse linguistics, color linguistics, communicology.
7
Publication available in full text mode
Content available

Od Redakcji

38%
Lisczyk K., Loewe I.
Forum Lingwistyczne
|
2017
|
issue 4
11-12
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.