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The article stands as the third part of a series about the question answering process during standardized surveys and elaborates the judgment making phase. The first part deals with attitude questions. In this regard, relevant theories of the nature of attitude are explained (true attitude model, construal model, the belief-sampling model); context effects that influence decision-making processes in the course of answering are described (i.e. the inclusion/exclusion model) and the effect of affective reactions like emotions is mentioned. In the second part concrete strategies and criterions of decision making are showed, which respondents use in the course of survey question answering process. This is done both with regard to factual and attitudinal questions.
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Editace odpovědi na výzkumný dotaz

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EN
The article stands as the fourth part of a series about the question answering process during standardized surveys and elaborates the phase of editing the response. Major moments and processes are explained that affect the shape of final answer at this stage and the narrow relationship of these facts to the nature and quality of survey data is pointed out. Step by step those phenomenons like rounding of numerical answers, the effect of answering scales in terms of its range, frequency, polarity or response order are elaborated and facts like response styles, range-frequency effect or positivity bias are mentioned. In the end, the problem of social desirability and its influence onto final answer is addressed, as well as some opportunities of elimination. Described aspects are related mainly to the distinction between factual and attitudinal questions, nonetheless in the course of presentation there are mentioned also particularities of some other question formats.
EN
The article focuses on an analysis of the situation in which information is obtained from respondents in questionnaire surveys. From the perspective of the cognitive aspects of survey methodology the article takes a complex view of this situation and applies theoretical concepts and empirical evidence in order to explain the close connection between the interview situation and the quality of the information obtained. The interview situation is portrayed in its twofold form: personal aspects (the mental operations of respondents) and social aspects (the interaction and communication between the interviewer and the respondent). The analysis of the interactive aspects of the interview situation draws attention to the rules of standard communication, which interfere with the ordinary concept of the standardised interview and the course of mental processes. The cognitive aspect of responding to questions is analysed from the perspective of the wider understanding of context effects, the author refers to the most important theoretical concepts relating to individual effects and empirical evidence of some effects that influence the response process. The article takes a somewhat untypical approach to some aspects of data collection in questionnaire surveys and into the Czech context introduces the cognitive aspects of the methodology of questionnaire surveys.
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EN
This article describes the results of an initial survey which is a part of broader project of sociological research into the historical consciousness of inhabitants of the Czech Republic. Firstly, the topic is put into the context of conceptions of historical consciousness and collective memory. This is followed by an outline of the public's interests in history and its different fields, their sources of information and self-evaluation of historical knowledge. Next the article deals with the issue of Czech national history, especially how the public evaluates different historical periods and the level of pride Czech people feel about their national history. The final section addresses the problem of the historical consciousness of citizens on a more general level; it summarizes opinions on the course of the historical process, the importance of different influences on it, and also on the role which history plays in contemporary society.
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