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The Place of Reverse Logistics in the Modern Society

100%
Krykavskyy Y., Fihun N.
Logistics and Transport
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2015
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vol. 25
5-12
EN
Logistics of modernity embodies the principles and approaches without implementation of which it is not possible to talk about competitiveness of enterprise, about its future prospects of successful development. Logistics creates the conditions under which the flow (of materials, information, finance, humans) becomes the main indicator of enterprises "life", highlights the effectiveness of management, capacity in a particular field, emphasizes the weaknesses and opportunities to eliminate them, indicating the flexibility and sustainability of the enterprise to risk situations. Logistics as an instrument, as a process, as the technology is able to build a delay-free system of enterprise functioning, to create favourable conditions for cooperation with suppliers, intermediaries, dealers and distributors, to form a coordinated flow inside the company, to provide an adequate consumer loyalty through high level of logistics services.
2

Logistics potential of enterprise: theoretical and applied aspects.

81%
Krykavskyy Y., Chornopyska N., Stasiuk K., Rak-Młynarska E.
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
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2020
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issue 4
18-23
EN
Modern logistics market can be characterized with structural changes, dynamics and turbulence. Intensified attention to effective logistics potential management for enterprise is a prerequisitive for stable development in such conditions; this covers modern methodical instruments usage, which allow managers to choose proper priorities for investment, staffing, innovative, marketing enterprise policies, to form reasoned development strategies and to success in the long run by operating with numbers. The main purpose is studying of logistics effectiveness metrics usage practice by enterprises of various logistics services segments; logistics potential measurement based on the author’s method and forming recommendations considering its usage for enterprise practice. Methods: in-depth interview with enterprise chairpersons representing various logistics market segments; author’s method for logistics potential calculation considering five components measurement: technic-technological, economical, eco&secure, competence and quality. Logistics enterprises research results demonstrate more intuitive than purposeful logistics potential management. This is mainly caused by the lack of organized logistics potential measurement system. Logistics potential underestimation leads to missed opportunities, what may turn out to become problems, and overestimation alienates goals achieving. Only purposeful logistics potential management based on clear indicators measurement and calulation methods system is capable of providing enterprise with a long-term competitive advantage and a breakthrough strategy in global competition.
3

The features of anticipative marketing in the process of products promotion

81%
Krykavskyy Y., Kuryliak O., Nazar Fihun N. F.
Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej
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2020
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issue 2
15-21
EN
Analyzed the main features of anticipative marketing in the process of products promotion. Depicted the role of mass individualization in the process of customer needs satisfaction. Structured the process of individualization of marketing efforts. Listed a benefits from the introduction of individualization systems of marketing offers. Argued the reason of increasing demand to anticipative marketing approaches. Mentioned the main problematic issues regarding implementation of anticipative marketing into the enterprises marketing management. Highlighted the main requirements for creation of customer profile in the process of anticipative marketing implementation. Compared the main differences between traditional marketing and anticipative marketing. Depicted the algorithm of identification main areas of customer profile improvement in the process of anticipative marketing implementation. Named the main components of anticipative marketing process implementation which includes main cognitive data sources of customer profile creation. Discussed main approaches of anticipative marketing.
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