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The sentiment analysis as a tool of business analytics in contemporary organizations

100%
Ziora L.
Studia Ekonomiczne
|
2016
|
vol. 281
234-241
EN
Nowadays contemporary organizations apply different business analytics tools such as sentiment analysis for the purpose of business functionality improvement and support of decision making processes. Sentiment analysis also called opinion mining allow for gathering and analysis of opinion concerning particular product or service. The aim of the paper is to present the notion of sentiment analysis and its areas of application in contemporary organizations. It also presents practical examples and case studies concerning sentiment analysis application in different areas of business activity.
PL
Obecnie współczesne organizacje stosują różne narzędzia analityki biznesowej, takie jak analiza opinii w celu ulepszenia funkcjonalności biznesowej i wspierania procesów decyzyjnych. Analiza opinii pozwala na zebranie i analizę opinii dotyczących poszczególnych produktów i usług. Celem niniejszego artykułu jest prezentacja znaczenia analizy opinii i jej obszarów zastosowań, w tym korzyści wynikających z tych aplikacji we współczesnych organizacjach. Artykuł przedstawia także praktyczne przykłady i studia przypadków dotyczące zastosowań tejże analizy w różnorodnych obszarach działalności biznesowej.
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The application of big data in the management of healthcare organizations. A review of selected practical solutions

63%
Chluski A., Ziora L.
Informatyka Ekonomiczna
|
2015
|
issue 1(35)
9-18
EN
The goal of the paper is to present the application of big data solutions in the process of organizations’ management especially concerning healthcare subjects. It raises the issue of big data application in multiple areas, including supporting decisions and the improvement of efficiency and efficacy of the whole decision-making process. Big data technologies have manifold advantages for the organizations which implemented it and may be an element which can contribute to the achievement of a competitive advantage of such an organization. The review paper presents the notion of big data solutions with a brief presentation of its architecture and also puts an emphasis on the benefits of its application in healthcare subjects and the management of organizations. It describes the methods and techniques of data processing for the purpose of huge volumes of data analysis. On the basis of the literature review and an analysis of the McKinsey report, the Big Data Executive Survey 2013 report, IBM, Intel research and case studies, it presents selected examples of big data application in healthcare.
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