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This article analyzes the effect of knowledge of sustainable development on organization's competitiveness. Theoretical analysis based on various researches of different countries showed that organization's knowledge and continuous improvement are the key factors that help to create sustainable development, leading to a competitive advantage and better performance of the organization. It was found that knowledge related to sustainable development, helps organizations to gain recognition of stakeholders and thus increase the competitive advantage. Therefore, in order to achieve it, organizations have to improve their knowledge constantly and apply principles of sustainable development into organization practice.
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