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EN
The paper presents selected distinctive features of Internet hypertexts. The main features of Internet hypertexts are: (i) non-linear structure, and (ii) the co-existence of text elements in tandem with other semiotic components, such as various images, graphic elements, music sequences, movie parts. The non-sequential structure of texts leads to their specific, selective and fragmentary reception. By activating hyperlinks, the receiver decides which modules (information units) and in which chronological order he opens, sees and reads them. The article finishes with the following question: Do hypertexts constitute artefacts of cognitive character or are they ‘texts in (human) brains', i.e. mental modules existing in a similar way on the part of the receiver?
EN
The paper is devoted to language phenomena connected with new mass media and analyzes in detail text and its new image shaped by the context of the media. It also attempts to answer the question concerning the relevance of methodology of Text Linguistics in describing this undoubtedly new phenomenon. Taking into account the contemporary research into this area the paper focuses on the so-called hyper-texts and their characteristic features.
PL
Struktura zdania w literackim języku niemieckim ukształtowała się pod wpływem łaciny na przełomie XV i XVI. Do jej cech charakterystycznych należy m.in. klamra zdaniowa, którą przejął następnie język mówiony. Autorka zajęła się problemem zachowania tej struktury w języku pisanym, a w szczególności tym, jakie elementy najczęściej pojawiają się poza klamrą. Są nimi w większości frazy przyimkowe, pełniące najczęściej funkcję okolicznika. Zdarzają się również dopełnienia, mocno związane z orzeczeniem, bez których pełne zdanie nie mogłoby istnieć. Biorąc pod uwagę rematyczno-tematyczny podział zdania, poza klamrą może znaleźć się element zarówno zawierający najważniejszą informację, jak i najmniej ważną. Przyczyny przesunięcia poza klamrę nie są jednoznaczne.
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EN
The discussion initiated in the 1960s by McLuhan concerning the interrelationship between what is said (orality) and what is written (literacy) has been replaced by a new approach focusing on the connection between image and text. This shift of attention results, among others, from the increasing role of technical media and computers and the decreasing role of the traditional written culture in the shape of books and print. The contemporary media are becoming something more than just a passive tool for information transmission. The text and the word itself are undergoing technologization, as Walter Ong, has put it, and they are often accompanied by the image. Linguistics cannot ignore these changes, and investigates the evolving materiality of communication, focusing on design, the so-called text performance, visual layer, and the whole emerging from both the image and text. The last two are becoming so strictly connected, especially in internet hypertexts, that the phrase “iconic turn” is often used. Apart from that, there appears text fragmentation, which leads to changes in the process of reception: ordinary reading recedes replaced by holistic reading (based on whole images).
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