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Multiple Criteria Choice of R&D Organization with the Aid of Structural Methods

100%
Michnik J.
Multiple Criteria Decision Making
|
2014
|
vol. 9
72-83
EN
Technology-intensive firms need to organize their R&D on a global scale. This is an important and complicated task that requires an explicit model and a thorough evaluation. Due to the complexity of the decisions about the global R&D organization and interrelations among the underlying issues, a structural approach is recommended. A detailed study of global R&D projects presented in the literature is used for structuring the problem with the aid of cognitive mapping. Based on this, two qualitative approaches: the Roberts model and the WINGS method are applied to and the most suitable solution.
2
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Wspomaganie decyzji w zarządzaniu podmiotem leczniczym

63%
Michnik J., Frączkiewicz-Wronka A.
Studia Ekonomiczne
|
2014
|
vol. 199
206-217
EN
The main topic of this article is a model of strategic decision making in health care organization. It has been shown how, using the resource-based view, the manager of health care organization can go through a decision process. Taking into account the key stakeholders the decision maker is able to get the solution that strengthen the organization's competitive position the most. The example of how the decision analysis can be employed to aid the manager has been presented. The method WINGS has been used to solve the problem. This method helps to get the deeper insight into the situation and allows the interrelations among criteria. It also provides the ranking of decision alternatives that facilitates the final decision making.
3
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Interactive Decision Aiding Technique for a New Product Selection Problem

63%
Michnik J., Nowak M.
Studia Ekonomiczne
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2013
|
vol. 137
53-68
EN
An important part of the innovation management is to select the best new product project from the preliminary large set of potential alternatives. This problem is broadly discussed in the extant literature. Although the qualitative approaches dominate in literature, there are few examples of more formal decision procedures based on multiple criteria analysis. This article brings an example of interactive procedure that can help decision making in the new product development. As to the authors knowledge, such approach has not been proposed so far to the problem of selecting new product. The interactive procedure gives to the DM an opportunity to actively participate in the whole process and observe its development. During the procedure, the DM can disclose his preferences and values of trade-offs. This kind of assessment of differences in importance of criteria is assumed as more reliable then the direct assessment of weights.
4
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Structural Analysis of Problems in Public Relations

63%
Michnik J., Adamus-Matuszyńska A.
Multiple Criteria Decision Making
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2015
|
vol. 10
105-123
EN
The literature on the activities of public relations (PR) is getting richer. Also, numerous empirical studies on the PR process, methods and techniques are conducted, as well as analyses on the effectiveness of PR and ethics in this field. There is a relatively small number of studies that examine decision-making processes by PR practitioners. Despite numerous discussions on the issue of decision-making, methods of decision making in public relations are not a subject of research and debate. Most decisions in this area are probably made unsystematically and in a very individual way. However, the introduction of effective methods, proven in other areas, which support decision making practice related to communication processes, can help to improve efficiency and effectiveness of the organization in the field of building relationships with the stakeholders. The authors show how the use of cognitive maps and the WINGS method can help PR consultants to choose a PR strategy in situations which can seriously jeopardize the organization's reputation.
5

Society on Multiple Criteria Decision Making

26%
Michnik J.
Decyzje
|
2010
|
issue 13
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