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EN
Basically, all the argumentative techniques worked out on the rhetorical ground can be used in the communication for the Church. Their usefulness depends on the character of the issues which are considered and the type of the recipients to whom the Church turns to. Quasi-logical arguments order the utterances of the Church paying attention to their coherence, understandability and adequacy. Making use of the definitions particularly generallyrecognized is an expression of honesty and good will of the speaker. A proper application of the rules of justice, mutuality and transitivity allow to strengthen credibility, and relevance and appropriateness of comparisons tell of a format of the speaker. This type of argumentation is essential for the Church which is supposed to convey the objective truth. Its mission is not only to own the truth and defend it but also make it comprehensible for everybody bearing in mind the fact that it is transcendental and endless.
EN
Basically, all the argumentative techniques worked out on the rhetorical ground can be used in the communication for the Church. Their usefulness depends on the character of the issues which are considered and the type of the recipients to whom the Church turns to. Arguments based on the structure of reality referring to the relations of succession – like a cause- and -effect relation – let the discussion concerning the Church ‘bring down to earth’. Argumentation directed towards seeking the causes deepens understanding of the Church. Defining the results and evaluating the action on the basis of its consequences causes thattalking about the Church is talking about specific life where, yet, the person of Jesus Christ is the principle of everything that is good. The relation ‘ means- aim’ constitutes important space in the argumentation concerning moral issues, and the argument of going beyond is as if a natural technique of moving the moral issues to the spiritual level
IT
Praticamente tutte le tecniche argomentative sviluppate nella retorica possono essere utilizzate nella comunicazione della Chiesa. La loro utilità dipende dalla natura delle questioni affrontate e dal tipo di pubblico a cui la Chiesa si rivolge. Le argomentazioni basate sulla struttura della realtà che si riferisce alle relazioni di successione - come il rapporto causa-effetto - permettono di "riportare la discussione sulla Chiesa con i piedi per terra". Le argomentazioni dirette alla ricerca delle cause approfondiscono la comprensione della Chiesa. Individuare gli effetti e giudicare un'azione in base alle sue conseguenze fa sì che parlare di Chiesa significhi parlare di una vita concreta, in cui però la persona di Gesù Cristo è il principio di tutto ciò che è buono. Il rapporto mezzi-fini è uno spazio importante nell'argomentazione delle questioni morali e l'argomentazione trascendente è come una tecnica naturale per portare le questioni morali al livello spirituale.
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