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  1. 1 Psychologia Społeczna

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  1. 1 Gusztyła K.

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  1. 1 2007

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Czy grozi nam potop? Wpływ huśtawki emocji na uległość wobec komunikatów perswazyjnych

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Gusztyła K.
Psychologia Społeczna
|
2007
|
vol. 2
|
issue 1(3)
42-51
EN
Two studies investigated connections between the emotional see – saw and the effectiveness of persuasion. In both experiments a sudden interruption of emotion influenced compliance towards attempts to direct opinions. Experiment 1 showed an interesting example of an opposing effect of the emotional see- saw. In the case when subjects were presented with convincing arguments that the greenhouse effect would have negative consequences on the environment, a sudden withdrawal of the source of emotion increased the certainty that pro – ecological actions should be undertaken. In the second condition, the subjects were expected to express their own opinions about climate warming. In this case the emotional see – saw reduced the above certainty. Experiment 2 proved that the emotional see – saw increased the acceptance of persuasive arguments only when they came from a high reliability source.
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