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  1. 3 Contemporary Economics

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  1. 2 2009

  2. 1 2008

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  1. 3 Wos A.

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1

PHARMACEUTICAL DISTRIBUTION MARKET CHANNELS IN POLAND (Kanaly rynku dystrybucji farmaceutycznej w Polsce)

100%
Wos A.
Contemporary Economics
|
2009
|
issue 3(11)
147-159
EN
Distribution on the pharmaceutical market in Poland is interesting and the most difficult sphere to manage. Numerous varied and specialized companies operating on the market cause that the processes of choosing middlemen in distribution channels are very complex. The hereby article presents the role and location of the companies operating within distribution channels on the pharmaceutical market. It draws attention to the development of non-pharmacy and non-wholesale sales channels.
2

FINANCIAL ASPECTS OF LOYALTY PROGRAMMES IMPLEMENTATION (Finansowe aspekty wdrozenia programow lojalnosciowych)

100%
Wos A.
Contemporary Economics
|
2009
|
issue 4(12)
159-169
EN
Financial aspects of implementation of loyalty programs are the most crucial factors moldings their effectiveness. The following article covers costs of loyalty programs and stages of their creation and functioning in companies. It also interprets the part of 'KIMSF 13 - Loyalty Programs' which deals with the ways of recognizing income in case of granting promotional points to the customers.
3

LOYALTY PROGRAM IN THE PHARMACY. CASE OF CONSTRUCTION AND IMPLEMENTATION (Program lojalnosciowy w aptece - przyklad budowy i wdrozenia)

100%
Wos A.
Contemporary Economics
|
2008
|
issue 1(5)
145-155
EN
This paper presents the process of construction the loyalty programs between pharmaceutical market that is shaped warehouse, pharmacy and patient. The examples of this loyalty programs in this article has confirm the opinion about programs as efficiency in the pharmaceutical environment in Poland.
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