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  1. 1 Studia Ekonomiczne

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  1. 1 Fryzel B.

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CSR i emocjonalność konsumenta: czy społecznie wrażliwi konsumenci racjonalizują swoje wybory ekonomiczne?

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Fryzel B.
Studia Ekonomiczne
|
2014
|
vol. 180 cz 2
88-98
EN
The paper hypothesizes the possible influence on consumer behaviour and purchase intent, which can be exercised by the firms because of the partially emotional character of the decision making proces and economic reasoning. Corporate identity constructed around the notion of CSR could be one of the possible platforms of such influence.
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