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The role of international marketing in the process of increasing competitiveness of agricultural and food products

100%
Mihailović B., Cvijanović D., Vuković P.
Zagadnienia Ekonomiki Rolnej
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2015
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issue 4(345)
81-93
EN
Countries, which have problems in the field of economic relations with aboard, usually misapply basic postulates and concepts of international marketing, as modern conceptions for achieving competitive advantage on international scale. Accordingly, this paper work researches the role of international marketing in the process of raising competitiveness of the agricultural and food products. Global marketing is facing a stronger and more complex challenge that needs faster and more subtle strategic responses. Namely, it must expect rapid changes, complex strategic situations, stricter and more unpredictable competition and changing mental maps of management, especially in regard to the affirmation of social awareness about the importance of respecting the environmental, social, political, cultural, and other components of the local market. Because the tastes, needs and consumer habits differ significantly, there is also justification for market segmentation of agri-food products.
2
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Significance of the sustainable development of rural tourism in the Republic of Serbia

100%
Cvijanović D., Radović G., Vojinović Ž.
Zagadnienia Ekonomiki Rolnej
|
2017
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issue 2(351)
94-107
EN
The Republic of Serbia has all the necessary resources for the development of rural tourism, but it is insufficiently developed. According to the categorisation of the Organization for Economic Cooperation and Development (OE CD), 85% of the Republic of Serbia’s territory is rural. However, in accordance with the results of the Census of Agriculture in 2012, less than 1% of the total number of agricultural holdings is engaged in rural tourism. This paper’s goal is to highlight the significance of rural tourism development in the Republic of Serbia based on the sustainability principles. The sustainable development of rural tourism is part of the integral rural development and it implies sustainable development from ecological, economic and social point of view. The sustainable development of rural tourism has a key significance for rural development and the decrease in local depopulation of rural areas in the Republic of Serbia. The authors consider as necessary to adopt the Strategy of Rural Tourism Sustainable Development as well as to define the method of management of sustainable development of rural tourism in the Republic of Serbia.
PL
Republika Serbska ma wszelkie zasoby niezbędne do rozwoju agroturystki, jednak sam kraj jest niewystarczająco rozwinięty. Według kategoryzacji Organizacji Współpracy Gospodarczej i Rozwoju (OE CD) 85% obszaru Serbii to obszary wiejskie. Jednak zgodnie z wynikami Spisu rolnego z 2012 r. mniej niż 1% wszystkich gospodarstw rolnych zajmuje się agroturystyką. Celem niniejszego artykułu jest podkreślenie znaczenia rozwoju agroturystyki w Serbii zgodnie z zasadami zrównoważonego rozwoju. Zrównoważony rozwój agroturystyki stanowi część całościowego rozwoju obszarów wiejskich i implikuje zrównoważony rozwój z ekologicznego, gospodarczego i społecznego punktu widzenia. Zrównoważony rozwój agroturystyki ma kluczowe znaczenie dla rozwoju obszarów wiejskich i zmniejszenia lokalnej depopulacji obszarów wiejskich w Serbii. Autorzy uznają, że konieczne jest przyjęcie Strategii Zrównoważonego Rozwoju Agroturystyki, a także określenie sposobu zarządzania zrównoważonym rozwojem agroturystyki w Serbii.
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